Sync BlueConic segments to ChatGPT Ads and send conversions back, with no custom pipeline.
You can now connect BlueConic to ChatGPT Ads from the plugin gallery. Sync a segment to a ChatGPT Ads custom audience, then include or exclude that audience on your campaigns in Ads Manager. Profiles join and leave the audience on each scheduled run as their segment membership changes. Match on email, phone, or Google Advertising ID.
The same connection exports Timeline events to the ChatGPT Ads Conversions API. Map orders, leads, checkouts, page views, or a custom event to ChatGPT Ads events. BlueConic normalizes and hashes identifiers on the server and handles the 7-day event window for you.
Benefits:
To learn more, read our documentation.
State your goal once. The universal agent carries it from LaunchPad through setup, monitoring, and fixes.
Growth Plays used to involve several agents that each started from scratch. Now the Monitoring and Growth Advisor agents are part of the Universal agent. When you open a play from LaunchPad, the conversation already knows your goal, the recommended plays, and why you picked this one. One side-panel conversation covers the Canvas and Outcomes, and it stays when you switch tabs, reload, or come back later.
Setup starts from the goal. The agent suggests a primary metric, target, and period, then proposes the whole setup as one plain-language plan. Review the settings, approve once, and the agent does the steps. It checks your existing objects and real property values before recommending anything, and warns you when very few profiles have a value. Ask \"how many\" or \"which\" questions and you get exact counts, limited to what you're allowed to see. Ask for an analysis table, like \"compare spend, conversions, and ROAS across platforms,\" and download it as CSV.
Benefits:
Learn more: Growth Play Agents | AI Canvas overview | Outcome measurement overview
", "url": "https://announcekit.co/blueconic-changelog/blueconic-product-updates/one-agent-from-goal-to-fix-3vQ2xa", "title": "One agent from goal to fix", "summary": "State your goal once. The universal agent carries it from LaunchPad through setup, monitoring, and fixes. Growth Plays used to involve sever...", "date_modified": "2026-10-16T14:15:00.192Z", "tags": [ "CDP", "enhancement" ] }, { "id": "449729", "content_html": "The universal AI chat now explains Next Best Action decisions in plain language.
Ask \"Why did jane@example.com see this Subscribe variant?\" and the agent finds the profile and reads the recorded decisions. For each decision, it tells you which variant was chosen, which others were eligible, and whether the model went with its best prediction or explored to learn. It shows the predicted value per variant in terms of the model's goal, and which customer signals the model weighs most.
The agent separates what BlueConic recorded from its own interpretation. When something can't be explained, it says so and tells you why. That gives marketers a clear answer for stakeholders, and turns AI decisioning from a black box into something you can show.
Benefits:
To learn more, read our documentation.
Outcome measurement now reports email performance from Klaviyo and Mailchimp alongside your ad platforms.
Many Growth Plays run mainly through email, but email results lived in separate dashboards. Now Klaviyo flows and campaigns, and Mailchimp campaigns, report daily into outcome measurement. Map them to an outcome the same way you map ad campaigns. Email rows show delivered, unique opens, unique clicks, bounces, unsubscribes, conversions, and conversion value, plus open rate and click rate. Paid-media metrics like spend and ROAS show N/A on email rows instead of a misleading zero, so a cross-platform table compares like with like.
Benefits:
Learn more: Email platforms | Email metrics
", "url": "https://announcekit.co/blueconic-changelog/blueconic-product-updates/see-klaviyo-and-mailchimp-next-to-your-paid-media-3Bw18s", "title": "See Klaviyo and Mailchimp next to your paid media", "summary": "Outcome measurement now reports email performance from Klaviyo and Mailchimp alongside your ad platforms. Many Growth Plays run mainly throu...", "date_modified": "2026-10-16T14:10:00.820Z", "tags": [ "CDP", "plugin" ] }, { "id": "449736", "content_html": "Bring Beehiiv subscription data into BlueConic and drive newsletter lists from your segments.
The new Beehiiv connection imports subscribers from the newsletter lists you choose, matched on email address. Map subscription status, tier, UTM parameters, open and click stats, tags, and custom fields onto profile properties. Values refresh on every run, and you can create profiles for subscribers BlueConic doesn't know yet.
It also works in the other direction. Export a BlueConic segment to Beehiiv to create or update subscriptions and add people to newsletter lists. When someone leaves the segment, the connection can unsubscribe them from the list it added them to.
Benefits:
To learn more, read our documentation.
", "url": "https://announcekit.co/blueconic-changelog/blueconic-product-updates/connect-beehiiv-subscribers-to-your-blueconic-profiles-3G3Bdu", "title": "Connect Beehiiv subscribers to your BlueConic profiles", "summary": "Bring Beehiiv subscription data into BlueConic and drive newsletter lists from your segments. The new Beehiiv connection imports subscribers...", "date_modified": "2026-10-16T14:05:00.232Z", "tags": [ "CDP", "plugin", "New feature" ] }, { "id": "449734", "content_html": "Bookmarks and new tabs now take signed-in users straight into BlueConic.
Opening the BlueConic login page from a bookmark, a shared link, or a new browser tab used to show the sign-in form again, even with a valid session. Now the login page checks your session first. If you’re already signed in, it takes you straight into the app. If you’re not, the login form appears right away, as before.
Links to specific pages, like a Growth Play, already worked this way. The login page now matches them, so every way into BlueConic behaves the same.
Benefits:
Group objects on the AI Canvas, let the canvas adapt its detail, and find your way around Launchpad faster.
A Growth Play mapped onto a large implementation could produce a column too long to read. Now you can organize objects into groups. Ask the agent to propose a grouping and review it in the conversation, or group by hand with right-click or Cmd/Ctrl+G. Groups save with the play, so everyone sees the same structure. The canvas also picks the right level of detail per column, from full cards down to collapsed groups. Hover an object to highlight its path, and use search or the needs-attention filter to focus without losing context.
Launchpad is easier to navigate too. The sidebar now has two clear destinations: Existing Growth Plays, sorted by last edited, and Templates. Launchpad opens on your existing plays when you have them, and on Templates when you don't.
Benefits:
Learn more: Organize the canvas with groups | Read a large canvas | Growth Plays Launchpad
", "url": "https://announcekit.co/blueconic-changelog/blueconic-product-updates/keep-large-growth-plays-readable-and-easy-to-navigate-3CEpEI", "title": "Keep large Growth Plays readable and easy to navigate", "summary": "Group objects on the AI Canvas, let the canvas adapt its detail, and find your way around Launchpad faster. A Growth Play mapped onto a larg...", "date_modified": "2026-10-16T14:00:00.441Z", "tags": [ "CDP", "enhancement" ] }, { "id": "449737", "content_html": "Connecting BlueConic and Blueshift now takes less setup.
The Blueshift connection now uses Blueshift’s latest provisioning APIs to handle authentication between the two platforms. Setting up the connection is quicker, with fewer credentials to manage by hand. The Blueshift admin key stays on the BlueConic side and is never shared with you or written to logs.
✅ Benefits:
To learn more, read our documentation.
", "url": "https://announcekit.co/blueconic-changelog/blueconic-product-updates/simpler-authentication-for-the-blueshift-connection-3HbZJK", "title": "Simpler authentication for the Blueshift connection", "summary": "Connecting BlueConic and Blueshift now takes less setup. The Blueshift connection now uses Blueshift’s latest provisioning APIs to handle au...", "date_modified": "2026-10-16T13:44:55.816Z", "tags": [ "CDP", "plugin", "enhancement" ] }, { "id": "449735", "content_html": "Imports can now update only the fields you map on existing Timeline events.
Until now, importing a Timeline event that already existed replaced the whole event. Any property missing from the file or payload was cleared. A new option on the Timeline import step, \"Update existing Timeline events with mapped fields only,\" changes that. Turn it on, and BlueConic writes your mapped fields onto matching events and leaves everything else alone.
That means you can refresh an order status or a campaign field without resending every property. The option works in the S3, SFTP, Google Cloud Storage, Azure Blob Storage, Azure Data Lake, Google Drive, and HubSpot connections.
Benefits:
To learn more, read our documentation.
", "url": "https://announcekit.co/blueconic-changelog/blueconic-product-updates/update-timeline-events-without-overwriting-whats-already-there-3EVcHe", "title": "Update Timeline events without overwriting what's already there", "summary": "Imports can now update only the fields you map on existing Timeline events. Until now, importing a Timeline event that already existed repla...", "date_modified": "2026-10-16T12:55:17.468Z", "tags": [ "CDP", "plugin", "enhancement" ] }, { "id": "449731", "content_html": "First-Purchase Acceleration, First-Party Audience Building, Dormant Customer Reactivation, and Smart Replenishment & Upselling now report outcomes.
Four more Growth Plays now report into outcome measurement, each on the result it’s built to produce. First-Purchase Acceleration tracks first-time buyers and time to first purchase. First-Party Audience Building tracks new known profiles. Dormant Customer Reactivation tracks reactivation events and revenue from returning customers. Smart Replenishment & Upselling tracks conversion value. An order only counts when the play actually reached that profile, through a click on one of its dialogues or a visit from a linked campaign within the last 30 days.
Dialogues also get an attribution window. On the Why tab, count a conversion only if it happens within a set number of minutes, hours, or days after the visitor’s click, or after the view when view-through conversion is on. With no window set, Dialogue conversions work as before.
Benefits:
Learn more: What counts for each growth play | Outcome measurement overview | Dialogues overview
", "url": "https://announcekit.co/blueconic-changelog/blueconic-product-updates/measure-four-more-growth-plays-on-the-metric-that-defines-success-3AnCCc", "title": "Measure four more Growth Plays on the metric that defines success", "summary": "First-Purchase Acceleration, First-Party Audience Building, Dormant Customer Reactivation, and Smart Replenishment & Upselling now repor...", "date_modified": "2026-10-16T12:26:22.947Z", "tags": [ "CDP", "enhancement" ] }, { "id": "449730", "content_html": "Outcomes now send daily notifications and emails, and the Outcomes tab is simpler to read.
You no longer need to open each Growth Play to see if it's on track. Once a day, the Outcomes Monitoring Agent checks every active outcome and posts to a new notification center when something changes: an outcome moves to At risk or Off track, recovers, or shows a data-quality issue. Each notification opens the universal agent with the assessment loaded. Choose Details to understand the numbers, or Fix to get a plan you approve. Outcome creators also get one daily email covering every outcome that needs attention.
The Outcomes tab is simpler too. Target progress and performance over time are now one chart. Each play shows up to five KPI cards with plain-language definitions. One date picker controls everything, and each metric has one name instead of three versions. During setup, the agent configures the Canvas first, then lists campaigns by name so you never type an ID.
Benefits:
Learn more: Outcome measurement overview | Notifications | Metrics and attribution
Use browser sign-in to bring permission-scoped BlueConic data into your AI tools.
BlueConic’s Model Context Protocol, or MCP, server now supports direct connections from ChatGPT, Claude, VS Code, and Cursor through browser sign-in. An administrator configures the OAuth application and approved access, then you connect the AI tool to your tenant’s MCP address.
The connection runs as the BlueConic user who signs in, within their permissions and the application’s read scopes. The tenant MCP server provides read-only access, so your team brings BlueConic context into AI-assisted research without changing tenant configuration.
This reduces local setup and helps your team answer questions about customer data and configuration from the tools they already use. AI-tool settings and organization policies still govern connector availability.
Benefits
Learn more: BlueConic Model Context Protocol (MCP)
", "url": "https://announcekit.co/blueconic-changelog/blueconic-product-updates/connect-chatgpt-and-claude-directly-to-your-blueconic-tenant-mxJZK", "title": "Connect ChatGPT and Claude directly to your BlueConic tenant", "summary": "Use browser sign-in to bring permission-scoped BlueConic data into your AI tools. BlueConic’s Model Context Protocol, or MCP, server now sup...", "date_modified": "2026-10-09T14:30:00.978Z", "tags": [ "CDP", "Platform", "enhancement", "API" ] }, { "id": "449298", "content_html": "Review creation and modification details to investigate profile merging more efficiently.
Profile merge rules now record when each rule was created and last modified, along with the users responsible. These details give your team more context when reviewing changes to profile merging.
Compare rule timing with imports and configuration changes to narrow an investigation. Knowing who made a change also helps you find the right person for follow-up, reducing time spent reconstructing configuration history.
Benefits
Learn more: Profile merging overview
", "url": "https://announcekit.co/blueconic-changelog/blueconic-product-updates/trace-who-created-and-changed-your-profile-merge-rules-lpltu", "title": "Trace who created and changed your profile merge rules", "summary": "Review creation and modification details to investigate profile merging more efficiently. Profile merge rules now record when each rule was ...", "date_modified": "2026-10-09T14:25:00.815Z", "tags": [ "CDP", "Platform", "enhancement" ] }, { "id": "449300", "content_html": "Connect your own AI agents to BlueConic through the Agent-to-Agent (A2A) protocol. Search your tenant’s configuration and get Growth Play recommendations based on your goals and existing setup. Both agents provide read-only access and respect your configured permissions, helping your team bring BlueConic context into existing AI workflows.
This feature is available in private preview. Contact support to join the program or learn more.
", "url": "https://announcekit.co/blueconic-changelog/blueconic-product-updates/connect-your-ai-agents-to-blueconic-nG8w0", "title": "Connect your AI agents to BlueConic", "summary": "Connect your own AI agents to BlueConic through the Agent-to-Agent (A2A) protocol. Search your tenant’s configuration and get Growth Play re...", "date_modified": "2026-10-09T14:20:00.527Z", "tags": [ "CDP", "Platform", "New feature", "private preview", "API" ] }, { "id": "448657", "content_html": "Copy a condition or an AND block into a new OR block instead of rebuilding shared conditions by hand.
Complex rules often follow a pattern like (A AND B AND C) OR (A AND B AND D). Until now, you rebuilt the shared A AND B part in every OR block. Now you can duplicate a single condition row or a full AND block into a new OR block, then change only what's different. It works in Segments, the Dialogue Who tab, and Profile merging.
The result is the same definition you'd get building it by hand, so nothing changes downstream. You spend less time on setup and avoid typos in repeated conditions.
Benefits:
To learn more read our documentation.
", "url": "https://announcekit.co/blueconic-changelog/blueconic-product-updates/duplicate-condition-blocks-to-build-complex-segments-faster-2FAKpa", "title": "Duplicate condition blocks to build complex segments faster", "summary": "Copy a condition or an AND block into a new OR block instead of rebuilding shared conditions by hand. Complex rules often follow a pattern l...", "date_modified": "2026-09-30T09:16:10.475Z", "tags": [ "CDP", "enhancement" ] }, { "id": "448653", "content_html": "The Visual Form listener can now write a Timeline event on form submit, using the fields you already selected.
Capturing form submissions as Timeline events used to mean setting up a separate Timeline Event Behavior listener and selecting the same form and fields again. Now the Visual Form listener does both. For each form, pick an existing Timeline event type and map the captured fields to event properties. When a visitor submits the form, the listener creates one Timeline event with those values, including your value-source and conversion settings.
Profile properties keep updating as visitors fill in fields, and forms without a Timeline event type work exactly as before. One listener now covers profile capture and event tracking, so you have less duplicate setup and one place to maintain it.
Benefits:
To learn more, read our documentation.
A new Yotpo connection syncs customer data both ways and awards loyalty points in real time.
Loyalty status and review data usually live in Yotpo, away from the profile you use for segments and activation. The new Yotpo connection imports Yotpo customers into BlueConic profiles, with points, VIP tier, referrals, and program opt-in, plus review aggregates like total reviews, average rating, last review, and sentiment. Match on email or external ID, and create new profile properties right from the mapping step.
Data flows the other way too. Export a BlueConic segment to Yotpo and map standard fields or your own custom properties, so Yotpo campaigns can use CDP attributes. A real-time goal awards Yotpo Loyalty points when a profile property changes or a Timeline event is added, so a completed survey or an in-store visit can earn points without a custom integration. Data processors work on import and export, and exports skip profiles that haven't changed.
Benefits:
To learn more read our documentation.
The Snowflake connection now supports Azure Blob Storage for import and export staging.
If you run Snowflake on Azure, you had to stage import and export files through an AWS S3 bucket, even when all your data lived in Azure. Now the Snowflake connection supports Azure Blob Storage as an external storage option, next to S3 and Google Cloud Storage. You authenticate with a Microsoft Entra ID app registration: Tenant ID, Client ID, Client secret, storage account name, and container.
Your staging data stays inside your own Azure tenant. That removes the cross-cloud dependency and the S3 egress costs, and gives Azure the same staging setup S3 and Google Cloud Storage already had. Secure Data Sharing isn't affected, since it already supported Azure. Update the plugin through the Plugin Gallery to get started.
Benefits:
To learn more read our documentation.
Checking spend and results on TikTok, Snapchat, or X meant opening each platform and reconciling exports by hand. Now Outcome Measurement ingests daily campaign-level data from all three, next to Meta, Google Ads, and Pinterest. You get impressions, clicks, spend, reach, and platform-reported conversions and conversion value, with CTR, CPC, CPM, cost per conversion, and ROAS calculated the same way for every platform. Map your campaigns to Outcomes and each platform shows up in Outcome reporting and the platform breakdown.
The connection that exports your audience now also reports what the campaign did, in one model across every paid platform. You see which channel drives results for a Growth Play, and where to move budget, without switching dashboards.
Benefits:
To learn more read our documentation.
", "url": "https://announcekit.co/blueconic-changelog/blueconic-product-updates/outcome-measurement-now-pulls-in-campaign-performance-from-tiktok-ads-snapchat-ads-and-x-ads.-2xDYLm", "title": "Outcome Measurement now pulls in campaign performance from TikTok Ads, Snapchat Ads, and X Ads.", "summary": "Checking spend and results on TikTok, Snapchat, or X meant opening each platform and reconciling exports by hand. Now Outcome Measurement in...", "date_modified": "2026-09-30T08:05:00.000Z", "tags": [ "CDP", "enhancement" ] }, { "id": "448647", "content_html": "A new Channable connection brings product data from your Channable feed into BlueConic.
If you manage product data in Channable, you no longer need a separate export step to get it into BlueConic. The new Channable connection imports products from your Channable feed, using standard product fields that follow the Google Shopping feed format.
Your product data in BlueConic stays aligned with the catalog you already maintain for your marketing channels. That means less manual upkeep and fresher product data for personalization.
Benefits:
To learn more, read our documentation.
", "url": "https://announcekit.co/blueconic-changelog/blueconic-product-updates/import-your-channable-product-feed-into-blueconic-2ueNcA", "title": "Import your Channable product feed into BlueConic", "summary": "A new Channable connection brings product data from your Channable feed into BlueConic. If you manage product data in Channable, you no long...", "date_modified": "2026-09-30T07:10:00.314Z", "tags": [ "CDP", "plugin", "New feature" ] } ] }