Add more detail to your Marketing Events!
We've just added the ability to assign a label to your marketing events for better planning.
You never want to go out of stock during an important sales event.
Factoring your marketing events into your inventory plan is crucial to making sure you stay in stock during your most important campaigns and promos.
With Cogsy’s marketing events calendar, DTC brands ensure their purchase orders reflect the extra stock they’ll need to support their marketing events and grow their brand's revenue.
Each marketing event includes important inputs like your expected sales increase and which SKUs will be affected, all to help avoid missing out on revenue during unexpected stockouts.
Now, you can add new a label to your marketing events.
The new labels are:
- Email Campaign
- SMS Campaign
- Product Launch
- New Ad Campaign / Creative
- TV Campaign
For each marketing event, you can choose whichever label fits best.
When you fill your marketing calendar with your campaigns and events, this is what it will look like:
Each of the marketing events you include in your calendar will help ensure your purchase orders (POs) and forecasted inventory is optimized to keep you in stock and keep your customers happy!
This is now live within your Cogsy account. Within the Planning section, head to Marketing Events to start adding labels to each of your campaigns.
And there’s more where this came from.
Stay tuned for more product updates and improvements in the coming weeks!
👋 from the Cogsy team