Set Individualised Pricing for Your Customers With New Discount Controls
Being able to show different customers different pricing is an essential part of trade sales. It's one of several features which Sellar has to make it a more appropriate solution for the drinks industry when compared with a general purpose e-commerce platform.
We've had price tiers since day one. They've allowed you to define pricing for groups of customers. From today, we're giving you the tools to define pricing on an individual customer level.
Here's how...
Simple discount rules
Head to your customer list, and select a customer. Hit the 'terms & pricing' tab on the newly re-organised customer page. From here, you'll be able to set a percentage discount for that customer relative to their assigned price tier. You'll be able to do this at two levels of granularity:
- A single discount applied to all products on that price tier.
- Percentage discounts applied to specific container types of products on that price tier
With this initial release, the container types supported are bottle, can, cask and keg.
Easier pricing management
The ability to set a customer's pricing in this manner should reduce the overall number of price tiers you need to manage in Sellar. And, as expected, if you change any of your prices on a particular price tier, any customers assigned to that tier will have their pricing updated accordingly factoring in any discounts applied.
You'll be able to see your customer's pricing directly from the same 'terms & pricing' tab on your customer's page.
A familiar customer experience
Your customers will also be able to see their pricing on your storefront. And as is typical practise, any customers with discounts will see their discounted price next to the 'base' price. Yet more reassurance they're getting their usual, direct price.
We will keep improving pricing tools to help you manage your trade customers on Sellar. So we'd love to get your feedback. Would you like to see other container types supported? Or perhaps you have additional ways in which you define pricing? Whatever it may be, it'd be great to get your hear from you so simply add a comment below or send me an email at neil@sellar.io