It’s now easier to keep on top of activity with push notifications. Stay up to date across any device and any web browser. Control the exact notifications you receive via both email and push with more granular preferences.

You can turn these on in Sellar right now; or read on to learn more.

Web browser-based push notifications have advanced in recent times and work well for progressive web apps (PWAs) like Sellar. That’s why we’ve made them available to both you and your trade customers. Let’s take a look how this works.

The notification

Once enabled, browser notifications behave just like regular push notifications native to the devices and operating systems you use. You’ll receive these notifications whenever you’re away from Sellar and each one will link directly to the relevant page. One click or tap and you’ll be taken straight to that order, message or customer connection request. If you happen to be using Sellar at the time, notifications will be delivered silently to make you aware of activity from customers but with minimal interruption.

Get started

Getting started couldn’t be easier. Turn on notifications from Settings → Your Account → Notifications. This is where your preferences live. We’ve also added prompts for enabling notifications from message or comment threads. Checkout the video to see how easy this is.

Enable notifications on desktop

Upon selecting ‘Turn on notifications’ your browser will ask you for permission. When you allow, your current device will be added to your device list and you can rename these if you wish using the three dot menu. From here, you can precisely control the specific notifications you wish to receive for both email and push.

iPhone and iPad users

Push notifications will work exactly the same across all devices and browsers. However, Apple impose one additional requirement for iOS devices if they wish to received web-based push notifications. Sellar will need to be added as a Home Screen app. We provide a handy in-app prompt when enabling push notifications for an iOS device which shows you how to do this in two simple taps.

Take a look at the video below to see this in action.

Enable notifications on mobile

SMS notifications

We will soon be removing SMS text message notifications in favour of web push. If you relied on these notifications, be sure to switch over as soon as possible. Note: Text message notifications from 3rd party couriers - such as UPS - sent to your customers informing them of delivery status will continue to work as normal.

Enable push notifications

Download a CSV file of historic sales data a month at time; and up to one year ago. The downloaded file will include rows detailing the order items sold to customers within the specified month. You can do this via the new 'export' button at the top of your orders list.

Fields included are:

• Order ID
• Customer name
• Post code
• Delivery tier
• Date and time the order was created
• Date and time the order was confirmed
• Order item quantity
• Product name
• Price
• Full Price

The 'Price' field indicates the price the individual product item was sold for. The 'Full Price' field is the price the individual product item is listed at on that particular price tier. In most instances, these two values will be the same. However, for customers with pre-agreed discounts assigned to their customer account on Sellar, these values will differ. For example, a customer with a 10% discount on kegs orders a keg listed at £100 at their discounted rate of £90. As the 'Price' and 'Full Price' fields are defined in pence (not pounds), you'd see '9000' and '10000' in these fields respectively.

Export my sales data

You can now export your entire customer list as a CSV file directly from the app. Head over to your customer page and select the 'Export' button located at the top-right of your list.

The export features three additional pieces of data over and above what is currently displayed on customer pages on Sellar. These are:

• Lifetime order value
• Total number of orders
• Average order value

These values will be included in your CSV download for each customer; and they will be appearing on customer pages on Sellar very soon.

Go to my customer list 

Why we created the Sellar Market

There’s a problem with conventional marketplaces.

Most who offer a great buyer experience do so at the expense of the suppliers on their platforms. Optimisation typically centres around one metric - price - making a commodity of the brands and products listed.

Trade sales in craft beer is different.

Craft products are inherently high quality. Whilst venue managers keep a watchful eye on their margins (like anyone running a business) their own customers walk through the door to drink the most compelling brands; not just the cheapest.

Locality of the supplier to the venue can also impact a trade buyer’s experience. Offering a convenient direct delivery service is another factor when making a purchasing decision.

Most marketplaces also don’t encourage relationship building. In fact, they’re typically incentivised to do the opposite and keep YOUR customers at arms length.

At Sellar, we wanted to do things differently. What would a marketplace look like if it was built for craft breweries?

The Sellar Market and opening order fees are designed with suppliers in mind.

One dimensional marketplaces miss the mark for our industry. We believe there can be multiple ways to win new sales instead of it being a race to the bottom on price.

So how will trade buyers find you on the new Sellar Market? We’re launching with a specific set of features to enable effortless browsing and searching to help you get discovered.

Browsing the Sellar Market

Not all purchasing decisions begin in the same way. The new main ‘feed’ is structured into different sections. Trade buyers will be able to find you and your products from a variety of different starting points.

Local to you

Each buyer will see a different list depending on where their venue is located. A rotating list of up to 6 suppliers will appear on the main feed. Selecting ‘view map’ brings up the map view side-by-side with a list of suppliers sorted by distance from the buyer’s venue.

Recently added

A continually updating list of all the products being added to Sellar. A product only gets shown when there’s at least one format added with pricing set on at least one price tier.

Recently viewed

A buyer’s browsing history will be pinned to the top of the page. The 6 most recent products the buyer viewed will be on hand should they wish to return to a product they were previously considering. A second chance to get added to the basket.

More on Sellar

The complete list of everyone on Sellar presented in a randomised sorting order; putting your availability list one click away from trade buyers. Buyers can see the formats you stock at-a-glance. Along with your brand imagery. So lead with a great brand hero image to stand out.

Searching the Sellar Market

Search

We make it easy for trade buyers to get started with a search.

The new active search bar provides search suggestions and previous search terms. In-line filters for keg, cask, can and bottle let buyers immediately narrow down search results to formats they are looking to stock. This is great when a buyer doesn’t have a specific keyword in mind to search for, but know which format they’re interested in.

Filters

A host of new filters give trade buyers the ability to narrow down their search to exactly what they’re looking for.

Container filters have been enhanced and now allow buyers to filter by specific type of keg or cask.

ABV filters make it easy to hone in on a specific strength. This is great when a buyer is open to many different styles but has an ideal ABV range in mind.

Dietary filters use the vegan, lactose free and gluten free indicators on your products to help ensure results meet the dietary needs.

Sorting

There are currently two ways to sort search results on Sellar. The default, ‘Popular on Sellar’, sorts results based on recent sales of each product. As you’d imagine, the top results change depending on the search term entered and the filters applied.

The second option allows buyers to sort by most recently added - which sorts results precisely as expected.

See for yourself

This is just the beginning for the Sellar Market. We’ll strive to make it a delightful experience for trade buyers whilst also finding ways to get you in front of more and more customers.

If you already have a buyer account, head over to the new ‘market’ tab which replaces ‘discover’. If you don’t have a buyer account yet, you can easily set one up (for your taproom, for example) here.

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If you'd rather not be discoverable on Sellar Market (and avoid Opening Order Fees), let us know and we can get that switched off for you. Your Sellar Lists will still work the same for all existing customers and new customers that find you through your links (website, mailer etc.). 

Customers acquired through Sellar

The Sellar Market is there to help you get discovered and win new customers. It’s a marketplace for craft beer built the right way. A marketspace. A place which isn’t a race to the bottom to compete solely on price. We’re building the tools which help thousands of trade buyers discover your brand and products in various ways.

A customer acquired through the Sellar Market should become just that. A customer. Someone you can build a relationship with and earn repeat business from.

New customers who find you through the Sellar market will be subject to a one-time opening order fee. They’ll be added to your customer list and there’ll be no fee on subsequent orders from that customer once you’ve acquired them. Opening order fees will be introduced within Q1 2024.

Opening order fees do not apply to existing customers who are already in your customer list on Sellar.

Customers you acquire

In anticipation for opening order fees, we’ve built a system to monitor when a customer - who isn’t on your Sellar customer list - places an order with you after accessing one your Sellar Links.

Any link you obtain from Sellar will now contain a smart token. This is a short code at the end of the URL. If a customer accesses one of these links and, within 28 days, places a first-time order with you on Sellar, we will attribute the acquisition of that customer to you. Therefore, these orders will not be subject to an opening order fee.

Important next step!

Use these new links when directing customers to your availability list, pricing or individual product pages on Sellar. Be sure to update the links already in use in your mailers, website and socials.

Go get your new links

Your existing links out in the wild will continue to work. However, you’ll want to update these to the new links which contain the smart token. We provide a variety of links for you to use from within Sellar; each which serve a different purpose. These include:

• A link to your general availability list
• A link to each one of your price tiers
• A link to each one of your products

To ensure each link you obtain contains the essential smart token do not copy and paste links from your browser's URL bar. Follow the guides below 👇

1. General availability link

Your general availability link is ideal when directing a broad group of prospects or customers to Sellar. It excludes pricing by default for anyone without a Sellar account. Anyone who has a Sellar account and is signed in will see your appropriate default price tier pricing (if set) when accessing this link.

• Go to Storefront → Share
• Select ‘COPY’

Get my general availability link

2. Price tier link

Linking to a specific price tier let’s new customers view your availability and place an order at those prices. This has been optimised to work great for customers regardless of whether they have a Sellar account or not. Customers without a Sellar account can go ahead and add items to their basket before we ask them to sign up. Sign up itself takes less than 60 seconds.

• Go to app.sellar.io
• Select ‘Share Pricing’ at the top of the main menu
• Select a price tier. Select ‘Activate’ if this is the first time sharing this price tier
• Select ‘COPY LINK’
• If you don’t see a short URL, select ‘deactivate’ then re-‘activate’. This will refresh the link to use the new, shorter smart token. The longer URLs will continue to work and attribute customer acquisition in the same way, however, shorter URLs will look better in emails and messages when sending them to customers.

Get my price tier links

3. Product link

You can also link directly to an individual product on Sellar. Perfect for mailers and socials. These links go directly to your individual product pages; allowing your customers to read more and, if they’re logged in to Sellar, instantly add them to their basket.

• Go to your Product List
• Select a product
• Select ‘COPY LINK’ below the product description

Get my product links

You can now manage aspects of your Sellar subscription directly from the app. Head to the Settings area and select 'Manage Subscription' to open your dedicated page.

This will allow you to see your current plan, update payment method, edit billing information and download any previous invoices.

Manage My Subscription

If you have our Xero integration, Sellar will now assign each line item of an order to the account you have assigned to your customer contact in Xero.

If a customer contact hasn’t been assigned an account, Sellar will assign each line item on their invoice to the 'Sellar Revenue Account' we create as a default.

See our user guide on our Xero integration for more details.

Want to offer your customers a way to pay by card on checkout? Send an email to hello@sellar.io and we'll give you early access.

Want to learn more? Read on for the full update for pro-forma card payments 👇

Improving payments - the motivation

We want chasing invoices to be a thing of the past. It’s time better spent building relationships and growing sales.

For your long standing customers with credit terms, Sellar provides them with a modern ordering experience; yet allows you to continue invoicing as you always have been.

The part of the equation where we see an opportunity to make your lives easier is with customers who pay pro-forma. Delays between receiving a customer’s order request and collecting payment from them prevents you from fulfilling in a timely manner.

Our existing card payment solution - Stripe-hosted invoices - provides flexibility. Order edits can be made before requesting payment from the customer. But for the vast majority of orders from pro-forma customers who know what they want, this is unnecessary back-and-forth that could be eliminated resulting in you being able to ship orders immediately and get them to your customers faster ⚡️

Here’s what’s changing

With pay-on-checkout, any customer will see the option to pay by card when placing their order. This will be the default option for new customers who find you via the Sellar Market and any existing customers you have assigned pro-forma payment terms.

You’ll continue to invoice your existing customers with credit terms as you do today; unless they self-elect to pay upfront for their order.

What’s important to highlight at this point is that any customer paying for their order by card is paying you. Your company details will be on the invoice we make available to your customer after they have successfully paid for their order.

👇 Click the video below to view the demo 👇

Image not loading? Use this link

New checkout flow

Card payment

Upon adding products to their basket and proceeding to checkout, pro-forma customers will be presented with the option to pay by card; selected by default. Your customer will be asked to enter their card details initially. These details will be saved for future use; making subsequent orders your customer places with you quicker to check out and pay for.

Fallback option

There’ll be an option to allow customers who don’t have access to a payment card to place their order and indicate the email address where they would like the invoice sending to; defaulting to their business’s usual invoice email address.

Credit terms customers

When placing their order, customers with credit terms will be presented with the option to ‘Use my credit account’; selected by default. They will also have the option to pay now by card if they so desired.

For orders where the customer doesn’t pay by card on checkout, you’ll have the same invoicing options as you do today. That is to either issue an invoice manually or send a card payment link (Stripe-hosted invoice). This is also true for orders you place on behalf of customers in Sellar.

Making an edit to a paid order

Should you need to make an edit to an order a customer has already paid for, we will provide you with two additional features for managing this.

Order total decrease - issue full or partial refunds

If you make an edit to an order which produces a total that is LESS than the amount paid - or you cancel the order entirely - we’ll process the necessary refund and return funds to the customer’s payment card.

Order total increase - make an additional charge

If you make an edit to an order which produces a total that is GREATER than the amount paid, you’ll have the ability to charge the customer’s payment card for the additional amount upon order confirmation (and after seeking permission from the customer beforehand).

Getting ready

Those of you with Stripe already connected to Sellar will begin offering pay-on-checkout automatically when it goes live early next year. If you don’t have Stripe connected yet - or if you don’t have a Stripe account - you can set this up from the integrations page on Sellar.

Connect Stripe To Sellar

As always, get in touch via the usual channels to let us know your thoughts and feedback.

When creating a shipment for an order being sent via Sellar Shipping, we'll now automatically allocate a shipping label for each keg and cask in your order.

Whilst you'll still manually allocate any packaged items to obtain labels, we're developing functionality to define case sizes and bundling rules. These definitions will be used when creating shipments to automatically allocate labels for your packaged items; further speeding up the process. This functionality will be available early in the new year.

Sellar should be the fastest way for your customers to order with you. Here's how we're achieving that:

As a first step, we released availability links. Sharing these links with any of your customers allows them to see pricing and real-time stock; even if they don't have a Sellar account. (Click 'Share Pricing' from the top of the sidebar menu to do this right now).

Today, we're building on that update by making it easier than ever for your customers to breeze through sign-up and begin placing orders for themselves.

60-second sign-up

With availability links, customers can browse your product list and pricing before we ask them to create an account. When it comes to the actual sign-up process itself, we've made a series of optimisations which make each step effortless.

The new sign-up screen is presented on your store to keep customers on your page. Sign-up forms are more lightweight and fields get pre-filled where possible. We've thoroughly minimised the number of clicks, taps and keystrokes needed to get up and running with a Sellar account.

Build a basket before sign-up

Availability links provide the best experience. Customers will be able to add products to their basket before they've been asked to fill out their details. Customers who build their basket first are more likely to go on to complete their order with you.

Get started

If you haven't done so already, head to Sellar and activate your availability links to begin sharing pricing with customers.