When creating a shipment for an order being sent via Sellar Shipping, we'll now automatically allocate a shipping label for each keg and cask in your order.

Whilst you'll still manually allocate any packaged items to obtain labels, we're developing functionality to define case sizes and bundling rules. These definitions will be used when creating shipments to automatically allocate labels for your packaged items; further speeding up the process. This functionality will be available early in the new year.

Sellar should be the fastest way for your customers to order with you. Here's how we're achieving that:

As a first step, we released availability links. Sharing these links with any of your customers allows them to see pricing and real-time stock; even if they don't have a Sellar account. (Click 'Share Pricing' from the top of the sidebar menu to do this right now).

Today, we're building on that update by making it easier than ever for your customers to breeze through sign-up and begin placing orders for themselves.

60-second sign-up

With availability links, customers can browse your product list and pricing before we ask them to create an account. When it comes to the actual sign-up process itself, we've made a series of optimisations which make each step effortless.

The new sign-up screen is presented on your store to keep customers on your page. Sign-up forms are more lightweight and fields get pre-filled where possible. We've thoroughly minimised the number of clicks, taps and keystrokes needed to get up and running with a Sellar account.

Build a basket before sign-up

Availability links provide the best experience. Customers will be able to add products to their basket before they've been asked to fill out their details. Customers who build their basket first are more likely to go on to complete their order with you.

Get started

If you haven't done so already, head to Sellar and activate your availability links to begin sharing pricing with customers.

You can now access your Sellar Shipping UPS labels in 4x6 PDF format. Choose this option if you don't require the supporting shipping notes that come with the A4 PDF option.

Use availability links to share pricing and availability with any prospect or customer even if they don’t have a Sellar account.

See it in action:

Availability links work great for customers who already use Sellar by giving them the same, easy ordering experience they’re used to. Equally, we make it super simple for those without a Sellar account to quickly get signed up to place their order with you online.

How to share your pricing and availability

Sidebar menu

At the very top of the sidebar menu, you’ll see a ‘share pricing’ button. This will present you with a list of your price tiers. If this is the first time you’re accessing a particular price tier, you’ll see an option to ‘activate’ the link. Links are off by default. You’re in control of which price tiers you’d like to be accessed via a link.

Once activated, you can one-click copy your link and share however you wish. To see what your customer will see, select ‘preview link’.

Get your links now →

Customer page

If you happen to have a customer already set up in Sellar and wish to point them to the pricing you’ve assigned to them, use the ‘share pricing’ button at the top of their profile page. This will instantly bring up the link to their assigned pricing.

Go to customer list →

Storefront preview

If you happen to be showcasing your availability with a customer in person, you can share the pricing currently displayed using the button in the control bar at the top of the page. This is where the QR code comes in handy - let your customer scan using their phone’s camera and have your availability list beam straight to their device.

Open Sellar →

Control over the pricing a customer sees is one of the core benefits of using Sellar for trade orders. Price tiers make it easy to define pricing, volume discounts and product availability for a group of customers. And earlier in the year we added support for defining discounts per container type at a customer level.

Today, we're taking this a step further by giving you the ability to define discounts for individual product items. Customers who have negotiated a special discount on as little as a single SKU can now be easily managed within Sellar. 

Get Started

1) Head to your Customer List, find your customer and select the 'Terms & Pricing' tab

2) Here you'll now see a section for adding a 'Discounts by product item'. Select 'Add discount'.

3) Search for the product item and set the discount amount. Discounts are defined as a (£) value amount deducted from the price pulled from the relevant price tier.

Useful tips

If a product item already has a related container type discount applied (e.g. 5% off all kegs), any product item discount you attempt to apply will have to exceed the current discount. Essentially, the highest discount wins. This will be indicated to you in the app whilst configuring your discount.

Given product item discounts are defined as a value amount to be deducted, changing the price on the price tier will automatically adjust the customer's discounted price.

The discount amount will be displayed to your customers on the PDF invoice we make available within the app.

➡️ Head to your customer list and start adding discounts.

Offering free delivery when spending over a certain amount is a great way to encourage your customers to increase their basket size. An extra product or two to have delivery charges waived feels like a good deal for your customers. And a higher average order size for you. 

Yet, depending on what kind of products are in your customer's basket, a single free delivery threshold isn’t always economical. Consuming the delivery charges for £200 worth of cases of cans is different from £200 spent on kegs. 

This is why we’ve introduced free delivery by container type. Set spend thresholds for particular containers and offer to deliver just those items free of charge. 

For example, you can set a spend threshold of £200 on cases of cans before offering free delivery on those items whilst continuing to charge delivery for other items such as kegs or casks. See the example below. 

So the customer gets £18 waived from their bill but without requiring you to also bear the £12 delivery charge of the keg. (Which would’ve been the case with a flat £300 free delivery by basket subtotal offer). 

Combining free delivery by container type and free delivery by basket subtotal offers is also possible. 

With any tool that offers more sophistication, we recommend to wield it sparingly. Make sure your customers can easily grasp the deals you have on offer so they can quickly understand what it means for them and their order. 

We’ll continue to develop these tools that help you offer your customers deals encouraging larger order sizes. So please send any feedback via the usual channels on how you’d like to see them evolve.

In the meantime, head over to your delivery tiers area and add free delivery by container type offers for your customers. 

The new duty changes going live on 1st August 2023 are likely to be top of mind for many of you at the moment. 

We're supporting you and your customers with a small but important update. At the time of writing, the legislation will introduce a new Draught Relief which will provide a reduced rate of duty for qualifying draught products. Please see gov.uk for further details on qualifying products.

Some businesses, however, are required to purchase draught products where full duty has been paid. Specifically, businesses that decant from these containers and sell for off-premises consumption. Again, please see gov.uk for the complete definition.

Upon placing an order, your customers will see an option to indicate if they require full duty paid on the kegs or casks in their order. You will also have the ability to set this option at the point of order confirmation; or when editing the order details before confirming the order.

This value will then be used when generating the invoice PDF we make available to your customers on Sellar. If 'full duty paid' has been requested and indicated on the order, the relevant invoice line items will display a caption of "Draught duty relief has not been applied".

You've had the ability to set percentage discounts on individual customers for a while now. This has been useful for handling those customers who may get X% of cans and Y% off kegs relative to a base price tier.

We've since updated the PDF VAT invoice that is accessible to your customers on Sellar to display these discounts against line items.

What's more, those of you integrated with Xero will see the same line item discounts appear on invoices for Sellar orders. We'll be working with our brewery management partners in the coming weeks to do the same.

We recently found average order value from trade buyers when placed through Sellar was 6% higher than those placed through traditional channels (phone, email). That's great. Helping you to grow sales is what we're here to do.

One strategy for increasing basket sizes is to upsell by offering volume discounts. And with this recent update, we're making your customers aware of these great deals that you offer, and when they are within reach!

When ordering via your storefronts, your customers will now see their progress towards any relevant volume discounts immediately after adding products to their basket. This timely information becomes super useful when a customer has, perhaps, added 2 kegs to their basket but adding another one would get them 5% off. 

In addition to this, any progress towards exceeding a free delivery threshold or meeting order requirements (minimum order quantity, minimum order value) will be displayed as a progress bar.

A benefit of using Sellar to power your trade sales is that you get a fully interactive availability list out of the box. Interactivity is something which we've focussed on and taken advantage of with this update. It's the kind of benefit which you can't (elegantly) get from a spreadsheet or PDF equivalent.

We believe these small yet helpful improvements are what deliver a better customer experience overall. So expect several more improvements to storefronts to be drip-fed over the coming weeks and months.

We've made a few improvements to the Xero integration to make order processing even more streamlined.

Settings

Configure how you'd like the integration to handle customer contact details on Xero when they differ from those stored on Sellar. You can do this from the Xero integration page.

Export customer contact IDs

Sellar identifies the correct customer in your Xero account via Xero's 'contact ID'. This was difficult to obtain from Xero directly so we've developed a handy customer export tool - which includes the contact ID. This is great if you're looking to import your customer list into Sellar. This is also available from the Xero integration page.

Pro-forma card payments

When you collect a pro-forma card payment from a customer, upon order confirmation in Sellar, we'll create the invoice in Xero with a status of 'Paid'.