Offering free delivery when spending over a certain amount is a great way to encourage your customers to increase their basket size. An extra product or two to have delivery charges waived feels like a good deal for your customers. And a higher average order size for you. 

Yet, depending on what kind of products are in your customer's basket, a single free delivery threshold isn’t always economical. Consuming the delivery charges for £200 worth of cases of cans is different from £200 spent on kegs. 

This is why we’ve introduced free delivery by container type. Set spend thresholds for particular containers and offer to deliver just those items free of charge. 

For example, you can set a spend threshold of £200 on cases of cans before offering free delivery on those items whilst continuing to charge delivery for other items such as kegs or casks. See the example below. 

So the customer gets £18 waived from their bill but without requiring you to also bear the £12 delivery charge of the keg. (Which would’ve been the case with a flat £300 free delivery by basket subtotal offer). 

Combining free delivery by container type and free delivery by basket subtotal offers is also possible. 

With any tool that offers more sophistication, we recommend to wield it sparingly. Make sure your customers can easily grasp the deals you have on offer so they can quickly understand what it means for them and their order. 

We’ll continue to develop these tools that help you offer your customers deals encouraging larger order sizes. So please send any feedback via the usual channels on how you’d like to see them evolve.

In the meantime, head over to your delivery tiers area and add free delivery by container type offers for your customers.