Seeing delivery options is important for buyers on Sellar. For many—especially those in the on-trade—how quickly they can receive an order influences their purchasing decisions.

To enhance your customers' experience, we've made several improvements so they can easily view all their viable delivery options when ordering from you.

Courier schedule

Display an estimate delivery date to customers outside your direct delivery area when they visit your storefront. The courier day selector allows you to specify the days of the week in which you actually dispatch courier orders.

These days are then used in calculations to display a more accurate estimate delivery date to non-local customers.

Set your courier days now by heading to your courier delivery tier.

Set My Courier Days

Offer collection

Sometimes local customers prefer to collect their order at a time that suits them.

The flexibility to arrange a collection time from your business address is valued by customers; especially if it means they can get it sooner than your next direct delivery run to their area.

You can allow any customer to request to collect their order from you by heading to your delivery settings and toggling ‘allow customer collections’ to ‘yes’.

Offer Collection

Customer experience

During checkout, your customers will see delivery options available to them and will be able to select based on their preference. This will adjust their order’s planned delivery date and, if applicable, any delivery charges based on your rates. Note: customers will only ever see valid delivery options available to them on checkout based on their address and your delivery schedules and settings.

Coming soon

In part 2 of this update, we’ll share how we’ll be taking those delivery options your customers will see on checkout and presenting them on your storefront. In addition to this we’ll share a solution for managing larger courier orders; which would typically be handled via pallet delivery.

You can now assign payment-on-delivery terms to your customers. This will automatically set the payment due date to align with the planned delivery date for any orders where payment is collected upon delivery. Here's how it works:

• When you adjust the planned delivery date of a customer order, the payment due date will automatically update to match.
• Once an invoice is issued or the order is finalised, the payment due date is fixed, even if the delivery date subsequently changes.
• Invoices become available to customers once orders are finalised.
• Customers still have the option to pay by card during checkout if they prefer.

Your product imagery is one of the first things that grabs a buyer’s attention on Sellar. High-quality images can set your brand apart, capture interest, and drive sales.

Until now, you’ve been able to upload a ‘badge’ image and one ‘hero’ image for your products. We’re pleased to announce that you can now showcase up to 4 product hero images. This enhancement gives you more flexibility to fully highlight the key features of your products.

We've made it simple for buyers to explore any additional images you upload throughout the app. On the Sellar Market, desktop and laptop users can easily view your product images by hovering their cursor over your listing. An auto-play carousel will cycle through each image for a few seconds, giving buyers an effortless browsing experience.

When viewing product details, your images can be viewed as clickable thumbnails. On mobile devices, additional images can be viewed via a familiar swipe interaction.

Get Started

Head to your product list, select any product, and click ‘edit details’. In this section, you can upload your additional hero images. Here are a few key points to keep in mind:

• Images are displayed in the order you upload them, with the left-most image serving as the primary hero image that appears first across the platform.
• While there are no strict image dimensions, we recommend:
  • An aspect ratio of 16:9
  • A minimum width of 600 pixels
  • A file size up to 5MB
• For optimal results, you can use 1920 x 1080 dimensions, ensuring the main visual content is centered for a consistent display across all screen sizes.
• Don’t forget to click ‘save’ to apply your changes!

Choosing the Right Images for Maximum Impact

How you present your brand and products is entirely your choice. However, through numerous conversations with trade buyers, we've identified several practical ways additional images can make an impact. Buyers often want to see:

• The product artwork to understand how it will look on their own website or in marketing materials.
• The packaging—such as cans—to get a sense of how it will appear in fridges at their venue.
• The product when poured into a glass. Is it cloudy or clear? What colour is it? Will this resonate with their customers?
• A visual representation of taste and texture, using abstract images to convey the flavour profile.

We also recommend showcasing your product in each packaging format—whether it’s a can, bottle, or keg—to provide a complete picture of your offering.

You can now change the delivery method on an order even after it has been finalised. This is handy for when things change and you need to fulfil a customer’s order via a method different than originally intended.

To do this on an order that has been finalised, head to the order details page and either choose:

• The three dot menu in the top right of the page and select Edit order details
• Scroll to the Delivery section of the order details page and select Edit.

In both instances, the dropdown menu for changing delivery method (fulfilment type) will be active and will allow you to change your selection after the order is finalised but before it has been dispatched.

A few things to note:

• The order items, delivery charges and anything affecting total order price will remain uneditable.
• Switching from any other selection to Sellar Shipping UPS will present you with the option to create your shipment to get your labels.
• Conversely, switching from Sellar Shipping UPS will automatically cancel your shipment and labels if you created them.
• Switching to Sellar Shipping Parcelforce will also present you with the option to book your shipment via the usual link
• However, at time of writing, there is no reliable way to cancel your shipment when switching from Sellar Shipping Parcelforce. Despite this, you will be able to switch to and from any delivery method on a finalised order.

Hi everyone 👋

It's that time of year again, Oktoberfest is coming.

Our next spotlight for the Sellar Market is going to showcase all of your fabulous Oktoberfest-themed products from Märzens to Weissbiers 🍻

Please fill out the form below to ensure you're included - the deadline to submit this form is August 30th and your product must be live on Sellar (as pre-order or in-stock) by September 5th.

Fill out the form

Prost! 🥨🌭

Creating orders on behalf of customers

We've made a few improvements when adding line items to customer orders.

• See the full list of product items in all formats with a clear indication of current stock
• Search for an item via either product name, style or container
• Filter by active and/or in-stock products. Both on by default
• Filter by container types including; keg, cask, bottle, can or bag in box

See the most recent order comments

We've added a tab bar to the messages page which allows you to switch between

• Direct messages
• Order comments

The order comments tab display a list of orders sorted by most recent comment. This will make it easier to keep on top of order comments from your customers.

New customer list filters

Filter your customer list by delivery area or whether they are assigned to a pro-forma or credit account.

Hi everyone 👋

If you haven't heard from me already, I'm Sarah, Sellar's new marketing manager. Expect me to pop up occasionally with support and tips for making the most out of Sellar. 

Those of you subscribed to our supplier updates will already know me well! If you would like to receive these directly to your inbox please get in touch and I will add you to the list.

Featured: London Craft Beer Festival 2024

Introducing our first featured section on Sellar Market! We’ve partnered with London Craft Beer Festival organisers, We Are Beer, and have a dedicated page that makes it easy to find all the suppliers in attendance who are on Sellar (supplier lists load in a randomised order). We’ll be doing lots more featured sections on the Sellar Market this year and beyond to help each and every one of you get discovered by trade buyers. See you at the LCBF trade event on Friday 9th August! Let me show you around.

Sellar Trade Mailer

We launched our Sellar trade mailer three weeks ago, it goes out weekly on Monday mornings to those who have signed up via our online form or in-app. We want to showcase your latest releases, pre-orders and special offers (special offers can include your bulk discounts and free delivery terms). Please click the button below and submit your content.

Submit Mailer Content

Add the Sellar button to your Instagram Stories

It's now easier than ever to add the Sellar button to your posts.

How to add the Sellar button to your Instagram stories:
- Create a new story post
- Select sticker
- Choose GIF
- Search sellar
- Add the Sellar button

We can't wait to see you all using this - don't forget to tag @sellar.io for reshares! ✨

Content Call

I'm currently building a supplier content bank for us to draw from for our website, emails and social media. If you haven't already please send me your logo and any team, product, or lifestyle photos you are happy for us to use in our promotional material.

Supplier Instagram

You have a new home, on Instagram! This is a place made especially for you to receive product updates, news about events, and tips on how to make the most of Sellar.

So what are you waiting for?! Follow @sellar.suppliers

Catch some of you at LCBF this Friday. Have a great week!

All the best,

Facebook | X | LinkedIn | @sellar.io | @sellar.suppliers

Convert +26%  more website visitors into new trade customers with The Sellar Button.

We know that potential trade customers often visit your website when they're considering buying from you. Make it as easy as possible for them with our new Sellar Button.

We've made it simple to add a clickable Sellar button to your website. The section highlights elements of Sellar we know your buyer's value such as full product availability, choice of payment method and more.

Orders from prospects that click your Sellar Button will be protected from incurring Opening Order Fees for 28 days, even if they are not in your Sellar Customer List. 

Add The Sellar Button to your website

1. Go to your availability links page in Sellar to configure and grab your link
2. Paste it in the box on this webpage
3. Copy the code
4. Paste it in your website

See how to do this in the walkthrough video below 👇

Please get in touch with us if you have any issues and we'll do our best to help you get it live.

Install The Sellar Button

We’ve made improvements to your customer list to speed up your workflow. Here’s what’s changed:

New data table UI

More information about your customers is visible at a glance. This includes additional columns such as assigned delivery tier and average order value.

Better ergonomics

Quickly jump to a specific section of your customer list by incrementing through numbered pages. You can also adjust the number of results per page. Sort the list by customer name, last ordered date or average order value.

Additional filters

We’ve extended the range of filters to provide more ways to drill down through your customer list. Filter by:

• Price tier
• Customers with discounts applied to their account
• Delivery tier
• Terms assigned / awaiting terms
• Average order value

Head over to your customer list now to take a look.

Sellar is your smart availability list that can be used by ALL your trade customers and prospects.

You want to direct people to your availability list but not all customers are created equal. Different customers can order different products at different pricing and have them fulfilled via different delivery methods.

With this update, we’ve got you covered.

All your existing Sellar links can now be accessed from a single place. It’s easy to get the link you need and preview it before sharing with customers.

Orders from prospects that click on your link will be protected from incurring Opening Order Fees for 28 days, even if they are not in your Sellar Customer List. 

Your sharing links

In the sidebar menu, you’ll now see a prominent option to access ‘Your sharing links’. This takes you to a new page organised so that you’re only ever a couple of clicks away from getting the exact link you need.

We’ve designed this page around two simple questions:

What do you want to share?
Choose between either your full availability list or a single product.

Who’s it for?
Choose large audience and optionally include pricing. Or, choose a specific customer to get a link unique for them.

The side-by-side preview page updates in real-time so that you can see exactly what your customer(s) will see.

See it in action

Get started

Head to your sharing links page on Sellar to get, preview and share all the links you need.