Q1-2025 Release

The following enhancements enable you to configure timeline event rollups more easily and limit mistakes:

Preview option

To validate that a rollup configuration produces the expected outcomes before it goes live - saving time and effort - a Preview option is now available at the bottom of both Basic mode and SQL mode.

Save-as functionality

On individual rollup pages, the dropdown next to the Save button now features a Save as… option so you can save a backup of your rollup or start a new one using the same configurations.

Profile counts for timeline event types

Each option in the “Timeline event type” dropdown in Basic mode now lists the number of profiles in your tenant with that event type.

In addition, you can see these profile counts on the Timeline event types page (via More > Timeline events > Timeline event types) by adding a new “Number of profiles” column to the table.

Rollups column for timeline event types and profile properties

On the Timeline event types page and the Profile properties page (via More > Properties), you can now add a “Timeline event rollups” column to the table, allowing you to see the specific rollups in your tenant that use each event type or profile property.

Optimized properties in conditions

When you configure conditions in Basic mode, the operators “has a value” and “is empty” are no longer available when “Event ID” or “Event date/time” are selected as Timeline event properties. (These properties always have a value, making these two operators unnecessary.)

In addition, when selecting “Event date/time” specifically, “Within last” is now the default operator since it is most commonly used for this property.

Enhanced property mappings

The following updates were made when mapping profile properties in a rollup:

• When you create a profile property from a rollup mapping, that property will have the correct data type based on the selected timeline event property and/or operator. For instance, if you select Average as the operator, your new profile property will automatically have the Decimal data type.
• If you map to an existing profile property, multiple data types are now available for selection as such:

• To ensure that your rollups work properly, you can no longer change the data type of a profile property if it is included in the mapping of an active rollup.
• Any new profile property created from a rollup mapping will now be made available for segmentation by default - removing the need to set it manually.

Q1-2025 Release

To provide greater flexibility and control when querying timeline data in BlueConic, the timeline event rollups feature was extended to include enhanced support for SQL. As part of this update, individual rollups (via More > Timeline events > Timeline event rollups) now include two different modes to define and execute queries:

• Basic mode features the existing point-and-click Basic query builder. This mode is ideal for configuring common, straightforward use cases.
• The new SQL mode features a built-in SQL editor for developers to write queries directly, powered by an AlaSQL query engine. This mode is designed for more complex queries and advanced use cases, allowing timeline event rollups to replace the Timeline Query Connection.

• An SQL editor with a large input field to write custom queries in AlaSQL where the rollup’s conditions and mappings are defined. (Find SQL query examples here.)
• A panel on the left with the timeline event type data model, enabling you to speed up query development by adding properties directly to the editor.
• An event date filter at the top to set relative date conditions quickly.
• Functionality that automatically creates a mapping for each SELECT statement in your query.

For more details, review the article Using SQL mode for timeline event rollups.

Q1-2025 Release

To enable real-time data sharing between Experiences by Jebbit and the BlueConic CDP - which are both part of the BlueConic Customer Data Operating System - a connection is now available to capture first-party, omnichannel data from Jebbit experiences (e.g., interactive product quizzes, personality tests) and transfer that immediately to profiles in BlueConic, where you can take action on it.

For more details, review the article Experiences by Jebbit Connection.

Note: When you click the Add connection button from the Connections page, Experiences by Jebbit now appears as the first option listed for optimal visibility. All other connections are still listed in alphabetical order.

View all articles for Web and Digital Experience Connections

Q1-2025 Release

To modernize and streamline SDK functionality and provide a superior experience for developers, several mobile SDK API improvements were made for Android (through a deeper adoption of Kotlin), iOS (through a deeper adoption of Swift), and React Native (by aligning it to the changes made in the native SDKs):

• Improved initialization through a new initialization API: 

  • An SDK initialization call was introduced that automatically handles common SDK setup requirements. This removes the need to manually initialize the SDK using a non-intuitive page view call, which often resulted in this step being skipped or forgotten and the SDK initialized incorrectly.

• Enhanced callbacks added:

  • A robust callback system was added to provide clearer, more actionable feedback on operations, enabling you to now use this in richer app personalization use cases, as well as facilitate more refined testing during the integration lifecycle.

• Dedicated methods added for creating and publishing events: 

  • Dedicated functions are now available for creating events sent to the BlueConic server for "PageView," "Click," "View," and "Conversion." These functions can be called from the SDK instance.

  • Dedicated functions are also available for publishing events for "ClickEvent," "AdvancedEvent," "FormSubmitEvent," "UpdateContentEvent," and "UpdateValuesEvent." These functions can be called from the BlueConicEventManager class. 

In addition, you can now pass necessary parameters–such as server_url, debug options, and Simulator information–directly within the initialization call, enabling you to dynamically configure the SDK as needed during runtime.

Lastly, API logic was refactored on all three platforms.

View all articles for Mobile SDKs

Q1-2025 Release

To enhance data collection capabilities across channels, the Visit Listener was integrated into all three BlueConic SDKs and now covers both web and mobile applications. This plugin allows you to track and store channel-specific metrics (e.g., visit timestamps, number of visits, first visit date, average visit time) in user profiles, providing a detailed analysis of user interactions.

Having a unified view of interactions across all digital touchpoints can help your organization improve user profiling, enhance marketing strategies, and enable more effective targeting and personalization.

View all articles for Mobile SDKs

Q1-2025 Release

To deliver rich, individualized personalizations that drive deeper user engagement, the Properties-based Dialogue is now supported in all BlueConic SDKs. 

This allows you to create and deliver personalized json content back to the mobile app based on the holistic user interactions with your brand across all your connected touchpoints - helping you deliver, for example, interactive gamification experiences (e.g., hidden game elements) or power in-app content optimization with minimal development effort.

By leveraging this dialogue functionality, you can control and manage interactive content directly on your mobile apps using the dialogue's decisioning capabilities.

View all articles for Mobile SDKs

Q1-2025 Release

To improve testing efficiency during the SDK integration and testing lifecycle, a mobile-specific clear ProfileId method was added in all BlueConic SDKs so that profiles created within the SDK can be easily cleared from the device cache without affecting the server-side profile in BlueConic.

This update reduces manual intervention and convoluted implementations previously required when integrating the SDK, and empowers integrators to manage profiles more effectively within mobile apps during the integration and testing lifecycle of the SDK.

Q1-2025 Release

To ensure the utmost security, headers for HSTS (or HTTP Strict Transport Security) were implemented throughout the platform so that all initial, unsecure HTTP requests to BlueConic are automatically upgraded to HTTPS.

HSTS headers are enabled by default on all tenants with a max-age that is initially set to 2 minutes. In a follow-up release, the max-age will be set to 2 years, which aligns with industry standards in web security.

View all articles for Security

Q1-2025 Release

To strengthen platform security and further protect your sensitive data, the cache-controlled headers used in BlueConic were enhanced. These updated headers prevent the unintended caching and exposure of sensitive data, mitigating vulnerabilities and reducing the risk of data breaches.

View all articles for Security

Q1-2025 Release

To provide more flexibility and an improved experience for customers with multiple Shopify stores, you can now create and manage separate Shopify connections for each store in a single tenant. You are no longer limited to one authorized Shopify Connection per tenant.

As part of this update, when you add a new Shopify Connection and authenticate a new store through the Set up and run page, you are returned back to BlueConic to finish creating that new, distinct connection (rather than redirected to an existing Shopify Connection).

View all articles for DMP and E-commerce Connections