Sync BlueConic segments to ChatGPT Ads and send conversions back, with no custom pipeline.

You can now connect BlueConic to ChatGPT Ads from the plugin gallery. Sync a segment to a ChatGPT Ads custom audience, then include or exclude that audience on your campaigns in Ads Manager. Profiles join and leave the audience on each scheduled run as their segment membership changes. Match on email, phone, or Google Advertising ID.

The same connection exports Timeline events to the ChatGPT Ads Conversions API. Map orders, leads, checkouts, page views, or a custom event to ChatGPT Ads events. BlueConic normalizes and hashes identifiers on the server and handles the 7-day event window for you.

Benefits:

• Keeps ChatGPT Ads audiences in sync with your BlueConic segments
• Sends conversion events from Timeline data you already collect
• Shares only the identifiers you map, hashed on the BlueConic server
• Removes manual audience uploads and custom Conversions API scripts

To learn more, read our documentation.

The universal AI chat now explains Next Best Action decisions in plain language.

Ask "Why did jane@example.com see this Subscribe variant?" and the agent finds the profile and reads the recorded decisions. For each decision, it tells you which variant was chosen, which others were eligible, and whether the model went with its best prediction or explored to learn. It shows the predicted value per variant in terms of the model's goal, and which customer signals the model weighs most.

The agent separates what BlueConic recorded from its own interpretation. When something can't be explained, it says so and tells you why. That gives marketers a clear answer for stakeholders, and turns AI decisioning from a black box into something you can show.

Benefits:

• Explains individual decisions in seconds, without a data scientist
• Grounds every answer in the recorded decision for that customer
• Builds trust in automated decisioning with clear, honest limits
• Respects your existing profile and PII permissions

To learn more, read our documentation.

Bring Beehiiv subscription data into BlueConic and drive newsletter lists from your segments.

The new Beehiiv connection imports subscribers from the newsletter lists you choose, matched on email address. Map subscription status, tier, UTM parameters, open and click stats, tags, and custom fields onto profile properties. Values refresh on every run, and you can create profiles for subscribers BlueConic doesn't know yet.

It also works in the other direction. Export a BlueConic segment to Beehiiv to create or update subscriptions and add people to newsletter lists. When someone leaves the segment, the connection can unsubscribe them from the list it added them to.

Benefits:

• Adds newsletter engagement and subscription status to the unified profile
• Drives Beehiiv newsletter lists directly from BlueConic segments
• Replaces CSV exports and one-off API scripts with a scheduled connection
• Transforms values with data processors before import or export

To learn more, read our documentation.

Connect your own AI agents to BlueConic through the Agent-to-Agent (A2A) protocol. Search your tenant’s configuration and get Growth Play recommendations based on your goals and existing setup. Both agents provide read-only access and respect your configured permissions, helping your team bring BlueConic context into existing AI workflows.

This feature is available in private preview. Contact support to join the program or learn more.

A new Yotpo connection syncs customer data both ways and awards loyalty points in real time.

Loyalty status and review data usually live in Yotpo, away from the profile you use for segments and activation. The new Yotpo connection imports Yotpo customers into BlueConic profiles, with points, VIP tier, referrals, and program opt-in, plus review aggregates like total reviews, average rating, last review, and sentiment. Match on email or external ID, and create new profile properties right from the mapping step.

Data flows the other way too. Export a BlueConic segment to Yotpo and map standard fields or your own custom properties, so Yotpo campaigns can use CDP attributes. A real-time goal awards Yotpo Loyalty points when a profile property changes or a Timeline event is added, so a completed survey or an in-store visit can earn points without a custom integration. Data processors work on import and export, and exports skip profiles that haven't changed.

Benefits:

• Turns loyalty tier and review sentiment into segment-ready profile properties
• Sends BlueConic attributes to Yotpo as customer properties
• Awards loyalty points in real time from behavior tracked in BlueConic
• Skips unchanged profiles on export to keep runs short

To learn more read our documentation.

A new Channable connection brings product data from your Channable feed into BlueConic.

If you manage product data in Channable, you no longer need a separate export step to get it into BlueConic. The new Channable connection imports products from your Channable feed, using standard product fields that follow the Google Shopping feed format.

Your product data in BlueConic stays aligned with the catalog you already maintain for your marketing channels. That means less manual upkeep and fresher product data for personalization.

Benefits:

• Imports products from Channable without a manual export
• Uses standard Google Shopping product fields, so mapping is predictable
• Keeps BlueConic product data aligned with your Channable catalog

To learn more, read our documentation.

The Rollup Agent turns timeline event data into ready-to-use segments, right from a natural-language request in AI Canvas.

Segments that depend on behavior, like customers who spent more than $100 in the past two weeks, used to mean stepping out of AI Canvas to configure a profile property and a timeline event rollup before you could even build the segment. Now the Rollup Agent does that coordination for you. Describe the audience you want, and it checks your existing rollups and properties, reuses or updates one where it makes sense, and creates the property, rollup, and segment in the right order. It places the rollup on the canvas in the Unify column and shows how it connects to your segment. You review and confirm each piece before anything is saved.

If you don't have the right permission, the Rollup Agent doesn't just stop. It keeps the proposed setup visible, tells you exactly which permission you're missing, and suggests requesting access or handing it to a teammate who can finish it.

Benefits:

• Builds behavior-based segments from a single natural-language request
• Removes the need for specialist knowledge of rollups and profile properties
• Cuts the risk of duplicate rollups or conflicting configurations
• Keeps your proposed setup visible even when you're missing a permission

To learn more, read our documentation.

Doers can now configure connections like Shopify, Salesforce Marketing Cloud, and Google Ads through an agent panel instead of the legacy setup flow.

Connecting platforms like Shopify, Klaviyo, Salesforce Marketing Cloud, TikTok Ads, Snowflake, and 20+ others used to mean working through separate configuration screens with manual mapping steps. Now an agent panel handles it: it manages login redirects for the platform you're connecting, asks clarifying questions along the way, and keeps private credentials in a secure modal, out of the AI's context entirely.

This is a foundational piece of a bigger shift. Instead of a separate AI helper for each object, you get one agent that reasons about the whole Growth Play and configures the connections it needs.

Benefits:

• Configures connections conversationally instead of screen by screen
• Keeps login credentials out of the LLM's context via secure secret modals
• Covers 25+ platforms, including Shopify, Salesforce Marketing Cloud, and Google Ads
• Moves you closer to configuring a full Growth Play end-to-end with AI

To learn more, read our documentation.

Sticky notes now let you and your team leave context and feedback directly inside AI Canvas.

Building a Growth Play often means collecting input from people who never open the canvas, which used to mean tracking feedback in a separate doc or deck. Now you can switch into sticky note mode, click anywhere on the canvas, and type a note right there. Resize it, drag it into place, and color-code it by type or topic. Every note logs who created it, so your team can see who raised what without asking around.

Keeping feedback in the same place you're building the Growth Play means less time switching tools and less context lost between the doc where the decision was made and the canvas where it needs to land.

Benefits:

• Keeps feedback and context inside the canvas instead of a separate doc
• Lets you color-code notes by type or topic
• Logs who created each note for easy attribution
• Speeds up stakeholder review without leaving AI Canvas

To learn more, read our documentation.

Outcome Measurement now reports Dialogue engagement and attribution alongside your paid activation channels.

Dialogue views, unique views, clicks, and unique clicks show up in the platform breakdown on the Outcome detail screen, right next to your ad platforms. Dialogue clicks also count as a valid last-touch attribution touchpoint alongside Campaign Visits, so a Dialogue that closes the loop on a conversion gets credit for it.

BlueConic observed revenue is a cohort metric: it counts orders from any profile a Growth Play touched, and the same conversion can show up in more than one Growth Play. Last-touch attributed revenue assigns each conversion to exactly one Growth Play, whichever had the most recent qualifying touch. When a Dialogue is shared across multiple Growth Plays, its engagement metrics count everywhere it's used, but its clicks are excluded from last-touch attribution so a single conversion never gets claimed by more than one Growth Play.

Benefits:

• Adds Dialogue views, unique views, clicks, and unique clicks to the Outcome platform breakdown
• Counts Dialogue clicks as a last-touch attribution touchpoint, alongside Campaign Visits
• Keeps BlueConic-observed revenue and last-touch attributed revenue as clearly separated metrics
• Brings your owned channel into the same reporting view as paid media, no separate lookup required

To learn more, read our documentation.