Configuring the SFMC integration in BlueConic Experiences just got dramatically faster — fields load automatically, keys are detected, and mappings are suggested before you lift a finger.

Setting up a Salesforce Marketing Cloud integration used to mean manually hunting down data extension keys, copying attribute names, and submitting mapping requests through a support rep. Now, a single click does the heavy lifting. Once your credentials are entered, clicking Load from Marketing Cloud pulls your data extension fields directly into the setup modal — auto-detecting your primary key and mapping any fields that match existing attributes.

From there, everything is managed in one place. Add or adjust mappings using searchable dropdowns, configure data handling controls (active state, preview mode, opt-in requirements, and UID inclusion), and select your region — all without leaving the integration setup. It's the same power, with a fraction of the manual overhead.

Benefits:

• Eliminates manual field lookup and copy-paste configuration from Salesforce Marketing Cloud
• Auto-maps matching attributes on load, reducing setup time for common configurations
• Puts full mapping and data handling control directly in the hands of the user — no support ticket required
• Keeps multi-region teams aligned with a built-in US / EU / All Regions selector

To learn more, read our documentation.

The revamped Template Gallery gives teams fully built, ready-to-customize experiences — complete with configured logic, outcomes, and step-by-step guidance — so you spend less time setting up and more time driving results.

Starting a new experience used to mean building from scratch — configuring logic, defining outcome structures, and guessing at what works. The revamped Template Gallery changes the starting point entirely. Templates now arrive fully built, covering Product Finders, Personality Quizzes, Surveys, Trivia, Lead Forms, and Gamification experiences. Each one ships with working logic, complete outcome flows, and industry-informed design already in place.

What makes this more than a template refresh is the embedded guidance. Every template includes screen-level instructions that show exactly what to update and where — so teams can customize with confidence rather than reverse-engineer what's already there. Along the way, marketers pick up how scoring, recommendation logic, and outcomes actually work through hands-on examples rather than separate training.

Faster experience creation directly accelerates activation within the Customer Growth Engine™. When teams can move from concept to live experience in hours instead of days, the gap between identifying an audience and putting the right experience in front of them shrinks — and that's where growth happens.

Benefits

Launches faster: start with fully configured logic, outcomes, and structure — not a blank canvas.

• Eliminates guesswork: embedded, screen-level guidance shows teams exactly what to change and why.
• Builds platform fluency faster: learn how scoring, recommendation logic, and outcomes work through working, hands-on examples.
• Applies proven frameworks: best-practice experience structures reduce iteration cycles and improve first-launch confidence.

To learn more, read our documentation.

BlueConic Experiences now supports multiple independent instances of the same integration — giving teams separate credentials, mappings, and settings for every use case.

If your organization operates across regions, business units, or distinct data flows, you've likely run into the limitation of managing everything under a single integration instance. Different teams need different credentials. Different regions need different mappings. A change for one shouldn't break another.

Multiple integration instances in BlueConic Experiences solves this cleanly. You can now configure more than one instance of the same integration within a workspace — each independently named, credentialed, and mapped. An instance for your EU region and another for North America. One for your retail brand, another for your enterprise line. Each can be activated, paused, or edited without affecting the others.

This makes it significantly easier to scale data activation across complex organizational structures without workarounds or data routing conflicts.

Benefits:

• Supports independent credentials, mappings, and data handling settings per instance
• Enables regional and business-unit-level data routing without overlap or conflict
• Instances can be disabled without deletion, preserving configuration for future use
• Available across all supported integrations in BlueConic Experiences

To learn more, read our documentation.

BlueConic Experiences now reads your campaign copy and proposes mappings for both profile attributes and product feeds — so you spend less time configuring and more time activating data.

Attribute mapping has always been a critical step in activating data from experiences — but it's been a manual, time-consuming process, especially for campaigns with many questions and answer choices. Marketers and builders shouldn't have to guess at the right structure; they should be able to map confidently and fast.

The AI agent can now handle this across both mapping flows in the experience's editor. On the Map Attributes page, AI reads your campaign copy — question text, answer labels, screen names — and proposes the most appropriate attribute mappings. You can provide format instructions to enforce naming conventions, map an entire campaign at once, and let AI create new attributes on the fly when the right one doesn't exist yet. In the Product Feed Logic tab, the same intelligence applies: AI suggests how your feed's custom headers and values should map to screen responses, reducing the manual work of configuring logic across complex product catalogs.

All suggestions surface inline in the editor — no context switching required.

Benefits:

• Accelerates mapping for both profile attributes and dynamic product feeds
• Enforces consistent naming conventions by accepting custom format instructions
• Creates new attributes on the fly when existing ones don't fit
• Reduces manual effort configuring product feed logic across complex, multi-question campaigns

Learn more: Map a product feed to an experience | Attributes overview

Teams can now export a complete, structured record of every integration submission directly from the Report Center, with the granularity needed to diagnose failures, validate delivery, and share results downstream.

Getting a clear picture of what actually passed through a downstream integration used to mean pulling data outside the platform or looping in engineering. Export Submissions changes that. From the Report Center, teams can trigger an on-demand export for any integration, filtered by date range and campaign, and receive a structured file covering every submission in that window — including delivery status, error details, retry counts, timing, and API call data.

The depth of each record makes it genuinely useful for debugging. Every row traces the full lifecycle of a submission: when it was enqueued, when it completed, how many attempts it took, and how many API calls were made. That level of detail makes it possible to isolate edge cases, reconcile discrepancies with downstream systems, and share clean audit data with stakeholders.

Benefits:

• Surfaces integration health at a glance — success rates, failures, and error details in one export
• Enables self-serve debugging with per-submission retry counts, timing, and API call data
• Works across any integration — one consistent export pattern, universal coverage
• Gives teams structured data ready to share with stakeholders for reporting and reconciliation

To learn more, read our documentation.

Gate rewards and protect your CRM by confirming phone numbers are real before consumers proceed.

Fake and disposable phone numbers are a persistent problem in high-incentive experiences. With Mobile OTP Verification, consumers must confirm their phone number with a six-digit code sent via SMS before they can continue. Only verified users get through.

The verification step sits directly inside the experience, so there is no redirect or friction outside the flow. The modal and SMS message are fully customizable to match your brand, and it works alongside the existing Email OTP feature if you use both.

Benefits:

• Captures verified, reachable phone numbers that hold up in CRM and SMS campaigns
• Blocks fake entries from accessing rewards, coupon codes, and sweepstakes
• Protects sender reputation by keeping unverified numbers out of downstream lists
• Keeps analytics clean by excluding sessions that do not complete verification

To learn more, read our documentation.

Move seamlessly between CDP and Experiences — no second login required.

The BlueConic CDP and Experiences (XP) platforms are powerful together, but operating them as separate systems with separate logins created unnecessary friction. Finding and launching experiences from within the CDP required context-switching that slowed execution. The CDP-XP Unified UI changes that. Users with a configured XP connection can now access Experiences directly from the CDP UI in a single click.

Existing XP users are automatically recognized and routed to Experiences immediately. New XP users are provisioned on first access — no manual setup required. And users can move freely between CDP and XP without reauthentication. This unified foundation enables true two-way CDP-XP integration and sets the stage for future workflows where experience creation, management, and optimization happen seamlessly within AI-driven canvases and growth plays.

Benefits:

• Eliminates friction from managing separate logins and disconnected platform workflows
• Accelerates execution by making Experiences immediately accessible from the CDP
• Exposes XP capabilities to CDP users who may not have discovered them otherwise
• Lays the foundation for future unified, AI-assisted growth workflows across CDP and XP

To learn more, read our documentation.

Get tailored layouts, colors, and styles—right from the conversation flow.

Non-designers can now create polished, on-brand experiences faster with AI-Driven Design Recommendations. As you build in the agent, you’ll see multiple design options automatically generated based on your content—each with thoughtful layouts, visuals, and creative inspiration to guide your next step.

To make setup even smoother, the agent now includes a tool that pulls your brand’s fonts, colors, and logos directly from your website. The result is faster time to launch, less back-and-forth with design teams, and greater confidence in the final product.

Benefits:
• Generates tailored design suggestions during setup
• Extracts brand styling from your site to guide visual choices
• Speeds up launch and lowers reliance on creative teams
• Helps all users build confidently—no design background required

To learn more, read our documentation.

Turn complex branching logic into simple, conversational creation.

The AI Builder Agent now supports branching logic — letting marketers design complex, personalized experiences simply by describing them. You can upload a PDF document or image file to describe the branching flow in your prompt, or generate it directly from the Builder map. You can even upload an image of the branching flow for the agent to execute.

Marketers can now build, test, and personalize in one conversational workflow — reducing manual setup, accelerating time-to-impact, and capturing richer personalization signals that fuel the Customer Growth Engine.

Benefits:

• Enables dynamic audience branching through natural language
• Reduces manual configuration and speeds up experience creation
• Deepens personalization and signal capture across every journey

To learn more, read our documentation.

Generate and download charts directly from AI Insights prompts — no extra tooling required.

When interacting with the Insights agent, responses can now include a chart alongside the text and tables. The agent will output a visualization based on the type of prompt you request, using out-of-the-box options like bar, horizontal bar, line, pie, and scatter plots. You can enlarge any chart for closer review, or download it as a PNG to add directly into a presentation.

This closes the loop from “answer” to “story” in a few clicks. Instead of exporting data, building charts, and pasting into slides, teams can assemble QBRs and executive updates in minutes using repeatable prompts, bookmarks, and auto-generated visuals. It’s a faster path from insight to narrative to action across the Customer Growth Engine.

Benefits:
 • Auto-generates best-fit charts from natural language prompts
 • Speeds up creation of QBRs, client reviews, and internal updates
 • Reduces manual export-and-chart work for analysts and marketers
 • Elevates AI-driven workflows by pairing insights with clear, ready-to-share visuals

To learn more, read our documentation.