Sync BlueConic segments to ChatGPT Ads and send conversions back, with no custom pipeline.

You can now connect BlueConic to ChatGPT Ads from the plugin gallery. Sync a segment to a ChatGPT Ads custom audience, then include or exclude that audience on your campaigns in Ads Manager. Profiles join and leave the audience on each scheduled run as their segment membership changes. Match on email, phone, or Google Advertising ID.

The same connection exports Timeline events to the ChatGPT Ads Conversions API. Map orders, leads, checkouts, page views, or a custom event to ChatGPT Ads events. BlueConic normalizes and hashes identifiers on the server and handles the 7-day event window for you.

Benefits:

• Keeps ChatGPT Ads audiences in sync with your BlueConic segments
• Sends conversion events from Timeline data you already collect
• Shares only the identifiers you map, hashed on the BlueConic server
• Removes manual audience uploads and custom Conversions API scripts

To learn more, read our documentation.

State your goal once. The universal agent carries it from LaunchPad through setup, monitoring, and fixes.

Growth Plays used to involve several agents that each started from scratch. Now the Monitoring and Growth Advisor agents are part of the Universal agent. When you open a play from LaunchPad, the conversation already knows your goal, the recommended plays, and why you picked this one. One side-panel conversation covers the Canvas and Outcomes, and it stays when you switch tabs, reload, or come back later.

Setup starts from the goal. The agent suggests a primary metric, target, and period, then proposes the whole setup as one plain-language plan. Review the settings, approve once, and the agent does the steps. It checks your existing objects and real property values before recommending anything, and warns you when very few profiles have a value. Ask "how many" or "which" questions and you get exact counts, limited to what you're allowed to see. Ask for an analysis table, like "compare spend, conversions, and ROAS across platforms," and download it as CSV.

Benefits:

• Removes repeated goal-setting across LaunchPad, Canvas, and Outcomes
• Replaces step-by-step approvals with one plan you can inspect
• Reuses existing configuration instead of creating duplicates
• Answers performance and inventory questions without a spreadsheet

Learn more: Growth Play Agents | AI Canvas overview | Outcome measurement overview

The universal AI chat now explains Next Best Action decisions in plain language.

Ask "Why did jane@example.com see this Subscribe variant?" and the agent finds the profile and reads the recorded decisions. For each decision, it tells you which variant was chosen, which others were eligible, and whether the model went with its best prediction or explored to learn. It shows the predicted value per variant in terms of the model's goal, and which customer signals the model weighs most.

The agent separates what BlueConic recorded from its own interpretation. When something can't be explained, it says so and tells you why. That gives marketers a clear answer for stakeholders, and turns AI decisioning from a black box into something you can show.

Benefits:

• Explains individual decisions in seconds, without a data scientist
• Grounds every answer in the recorded decision for that customer
• Builds trust in automated decisioning with clear, honest limits
• Respects your existing profile and PII permissions

To learn more, read our documentation.

Outcome measurement now reports email performance from Klaviyo and Mailchimp alongside your ad platforms.

Many Growth Plays run mainly through email, but email results lived in separate dashboards. Now Klaviyo flows and campaigns, and Mailchimp campaigns, report daily into outcome measurement. Map them to an outcome the same way you map ad campaigns. Email rows show delivered, unique opens, unique clicks, bounces, unsubscribes, conversions, and conversion value, plus open rate and click rate. Paid-media metrics like spend and ROAS show N/A on email rows instead of a misleading zero, so a cross-platform table compares like with like.

Benefits:

• Puts email results in the same view as paid media
• Removes manual export and reconciliation across platforms
• Compares channels on one normalized set of metrics
• Adds measurement to connections you already use for activation

Learn more: Email platforms | Email metrics

Bring Beehiiv subscription data into BlueConic and drive newsletter lists from your segments.

The new Beehiiv connection imports subscribers from the newsletter lists you choose, matched on email address. Map subscription status, tier, UTM parameters, open and click stats, tags, and custom fields onto profile properties. Values refresh on every run, and you can create profiles for subscribers BlueConic doesn't know yet.

It also works in the other direction. Export a BlueConic segment to Beehiiv to create or update subscriptions and add people to newsletter lists. When someone leaves the segment, the connection can unsubscribe them from the list it added them to.

Benefits:

• Adds newsletter engagement and subscription status to the unified profile
• Drives Beehiiv newsletter lists directly from BlueConic segments
• Replaces CSV exports and one-off API scripts with a scheduled connection
• Transforms values with data processors before import or export

To learn more, read our documentation.

Bookmarks and new tabs now take signed-in users straight into BlueConic.

Opening the BlueConic login page from a bookmark, a shared link, or a new browser tab used to show the sign-in form again, even with a valid session. Now the login page checks your session first. If you’re already signed in, it takes you straight into the app. If you’re not, the login form appears right away, as before.

Links to specific pages, like a Growth Play, already worked this way. The login page now matches them, so every way into BlueConic behaves the same.

Benefits:

• Removes a redundant sign-in step for active users
• Lands bookmarks and shared links where you expect
• Keeps SSO, OAuth, and forced-login flows unchanged

Group objects on the AI Canvas, let the canvas adapt its detail, and find your way around Launchpad faster.

A Growth Play mapped onto a large implementation could produce a column too long to read. Now you can organize objects into groups. Ask the agent to propose a grouping and review it in the conversation, or group by hand with right-click or Cmd/Ctrl+G. Groups save with the play, so everyone sees the same structure. The canvas also picks the right level of detail per column, from full cards down to collapsed groups. Hover an object to highlight its path, and use search or the needs-attention filter to focus without losing context.

Launchpad is easier to navigate too. The sidebar now has two clear destinations: Existing Growth Plays, sorted by last edited, and Templates. Launchpad opens on your existing plays when you have them, and on Templates when you don't.

Benefits:

• Organizes large implementations into groups you can read and explain
• Lets the agent do the first pass on grouping while you stay in control
• Surfaces objects that need attention without opening each one
• Takes returning users straight to their Growth Plays

Learn more: Organize the canvas with groups | Read a large canvas | Growth Plays Launchpad

Connecting BlueConic and Blueshift now takes less setup.

The Blueshift connection now uses Blueshift’s latest provisioning APIs to handle authentication between the two platforms. Setting up the connection is quicker, with fewer credentials to manage by hand. The Blueshift admin key stays on the BlueConic side and is never shared with you or written to logs.

✅ Benefits:

• Simplifies connecting BlueConic and Blueshift
• Reduces the credentials you manage yourself
• Keeps the Blueshift admin key secure on the BlueConic side

To learn more, read our documentation.

Imports can now update only the fields you map on existing Timeline events.

Until now, importing a Timeline event that already existed replaced the whole event. Any property missing from the file or payload was cleared. A new option on the Timeline import step, "Update existing Timeline events with mapped fields only," changes that. Turn it on, and BlueConic writes your mapped fields onto matching events and leaves everything else alone.

That means you can refresh an order status or a campaign field without resending every property. The option works in the S3, SFTP, Google Cloud Storage, Azure Blob Storage, Azure Data Lake, Google Drive, and HubSpot connections.

Benefits:

• Updates individual Timeline properties without losing stored values
• Removes the need to resend every property on every import
• Works across six file-based connections and HubSpot

To learn more, read our documentation.

First-Purchase Acceleration, First-Party Audience Building, Dormant Customer Reactivation, and Smart Replenishment & Upselling now report outcomes.

Four more Growth Plays now report into outcome measurement, each on the result it’s built to produce. First-Purchase Acceleration tracks first-time buyers and time to first purchase. First-Party Audience Building tracks new known profiles. Dormant Customer Reactivation tracks reactivation events and revenue from returning customers. Smart Replenishment & Upselling tracks conversion value. An order only counts when the play actually reached that profile, through a click on one of its dialogues or a visit from a linked campaign within the last 30 days.

Dialogues also get an attribution window. On the Why tab, count a conversion only if it happens within a set number of minutes, hours, or days after the visitor’s click, or after the view when view-through conversion is on. With no window set, Dialogue conversions work as before.

Benefits:

• Sets targets on first-time buyers, new known profiles, and reactivations
• Ties every counted result to a real touch from the play
• Reduces over-counting from late Dialogue conversions

Learn more: What counts for each growth play | Outcome measurement overview | Dialogues overview