Bring household, account, and other group-level data into BlueConic—and activate it back to your warehouse.

BlueConic now supports Group import and export for both Snowflake Secure Data Sharing and Databricks connections. This means you can work with more than just individual profiles—bringing in and activating relationships like households, companies, or accounts directly from your data warehouse.

Groups allow you to model real-world relationships between profiles, with customizable types and properties. With this update, those structures can now flow seamlessly between BlueConic and your warehouse. This removes previous limitations and enables teams to fully represent and activate complex data models—without workarounds.

Benefits:
• Imports and exports group-level data for Snowflake and Databricks
• Supports complex relationships like households, companies, and accounts
• Enables fully customizable data models with group properties and types
• Removes blockers for enterprise adoption and advanced use cases

Learn more:
Snowflake Secure Data Sharing | Databricks Delta Sharing

Connect BlueConic to Amazon Redshift to import, unify, and activate data where it already lives.

BlueConic now supports a native Amazon Redshift connection, making it easier to work directly with data stored in AWS environments. Teams can import profile and group data using either tables or custom queries, and export enriched profiles back to Redshift with flexible options like incremental sync, full table replace, or append-only updates.

By working directly with your warehouse, you reduce data movement, simplify workflows, and accelerate time-to-activation. 

Benefits:
• Connects directly to Amazon Redshift for streamlined data access
• Supports flexible imports via tables or custom queries
• Enables multiple export strategies, including incremental sync and append
• Reduces data movement and speeds up activation workflows

To learn more, read our documentation.

Import Mailchimp engagement data faster and more efficiently with campaign-level reporting.

You can now enable campaign-based reporting when importing Mailchimp mail activity data in BlueConic. This new step appears automatically when mapping fields like emails received, opened, or clicked—giving you a more scalable way to bring engagement data into profiles.

Instead of relying on per-member activity lookups, BlueConic aggregates this data at the campaign level. This significantly improves import performance, especially for large audiences. You can also filter which campaigns to include, giving you more control over the data you bring in and how it supports downstream segmentation and activation.

Benefits:
• Speeds up data imports by using campaign-level aggregation
• Reduces load and improves performance for large datasets
• Enables filtering by specific Mailchimp campaigns
• Keeps engagement data ready for faster segmentation and activation

To learn more, read our documentation.

Track how AI-driven conversations influence engagement, conversions, and revenue — directly in Google Analytics 4.

You can now connect VWAM to Google Analytics 4 (GA4), giving you full visibility into how users interact with your AI assistant and how those interactions impact business outcomes. This integration sends structured conversation events—like engagement, responses, and redirects—directly into GA4, so you can analyze AI performance alongside your existing analytics data. 

By bringing conversational data into your analytics ecosystem, marketers can better understand how AI contributes to metrics like conversion rate, revenue, and average order value. Whether embedded on your site or running as a standalone experience, this integration helps unify customer journeys and unlock more accurate attribution across channels. 

This makes it easier to move from interaction data to actionable insights—turning AI engagement into measurable growth within your Customer Growth Engine.

Benefits:
• Measure AI-driven engagement, conversion, and revenue in GA4
• Track key events like first interaction, conversation depth, and product clicks
• Build funnels and attribution models that include AI interactions
• Customize tracking at the chat level for campaigns and experiments

Learn more in the GA4 integration setup guide.

Reach Reddit's 5.1 billion monthly visitors with the precision of BlueConic's first-party data.

Reddit has quietly become one of the most powerful advertising channels on the web — and now BlueConic connects directly to it. The new Reddit Ads Connection brings your first-party customer segments into Reddit's advertising platform, enabling precise targeting and suppression across batch and real-time workflows. Whether syncing high-value audiences or firing server-side conversion events, your data moves cleanly and compliantly — without relying on browser pixels alone.

This integration uses the same standardized approach BlueConic applies across all Paid Media connections. That means the Reddit Conversions API, Custom Audiences, and Pixel listener all work within a familiar configuration experience — reducing ramp-up time and keeping your team moving fast. Map profile properties to Reddit's identifiers, schedule batch exports to keep audiences fresh, and activate real-time personalization the moment visitors hit your site.

For marketers operating inside the Customer Growth Engine, this is value acceleration in action: known segments, instantly actionable across one of the web's most engaged platforms.

Benefits:

• Activates first-party segments on Reddit Custom Audiences for high-match, privacy-compliant targeting
• Sends server-side conversion events via the Reddit Conversions API — no browser pixel dependency
• Enables real-time profile data export through the Reddit Pixel as users navigate your channels
• Mirrors the familiar Google and Facebook Ads connection framework, reducing configuration overhead

To learn more, read our documentation.

Use flexible queries to import exactly the Salesforce data you need — faster and with more control.

You can now use SOQL (Salesforce Object Query Language) directly within the Salesforce Connection to retrieve data beyond standard objects. Previously limited to Leads, Contacts, and Persons, you can now access any object in your Salesforce instance — giving you full control over how data is brought into BlueConic.

This update makes data ingestion more precise and efficient. By writing targeted queries, teams can limit imports to only the most relevant data, reducing processing time and improving performance. The experience mirrors our BigQuery SQL integration, with a familiar query editor, auto-complete, and live preview — helping you move faster from query to activation. Combined with automatic field mapping and unnesting support, your data is immediately ready for use across the Customer Growth Engine. 

Benefits:
• Unlocks access to all Salesforce objects for more flexible data ingestion
• Reduces unnecessary data imports with targeted, efficient queries
• Speeds up setup with auto-complete, live preview, and dynamic field mapping
• Prepares complex data structures for activation with built-in unnesting

To learn more, read our documentation.

Define exactly who can create, edit, and manage connections and notebooks — with granular, role-based control.

Managing data access just got more precise. With role-based access control (RBAC) for Connections and Notebooks, teams can now define who can create, edit, and manage specific plugins and individual instances. Instead of broad, all-or-nothing permissions, you can tailor access based on roles — aligning responsibilities with the right level of control.

This update introduces multi-level permissions across object, plugin, and instance levels. Admins can control which types of connections and notebooks users can work with, while also restricting access to specific configurations. This means data ingestion and transformation workflows stay protected, without slowing down activation.

Marketers and other teams can still move fast — but within clearly defined boundaries that protect data integrity.

Benefits:
• Strengthen data governance with granular, role-based permissions
• Reduce risk by limiting access to critical data workflows and configurations
• Enable safe delegation across teams without compromising data integrity
• Accelerate operations by aligning access with real user responsibilities

To learn more, read our documentation.

Bring Databricks data into BlueConic through a governed, zero-copy setup that reduces manual work and speeds up activation.

BlueConic now supports Databricks through Delta Sharing. Teams can share approved data from their Databricks environment into BlueConic without managing credentials or duplicating data at the sharing layer. That makes it easier to connect composable infrastructure to activation workflows inside the Customer Growth Engine.

With less setup overhead and a more efficient sharing model, teams can move Databricks data into action faster in BlueConic.

Benefits:

• Reduces manual setup
• Avoids unnecessary data duplication
• Speeds up access to governed Databricks data
• Helps teams activate data more efficiently

To learn more, read our documentation.

Build and trigger dialogues without HTML injection — designed for React, CMS-driven, and composable architectures.

Teams can now use a React-based headless dialogue with JSON schema support to deliver experiences without relying on injected HTML. This approach gives full control over how content is rendered, making it easier to integrate with modern frontend frameworks and CMS-driven environments.

This is especially useful in cases where traditional dialogues fall short — such as React or Vue applications, mobile experiences, or workflows that trigger functionality instead of UI. By removing DOM injection, teams can avoid layout shifts and flickering, while maintaining full control over presentation and behavior.

This update helps teams move faster in modern architectures — connecting data, decisioning, and activation without frontend limitations, and accelerating how experiences are delivered across channels.

Benefits:

• Enables full control over frontend rendering and experience design
• Eliminates conflicts with modern frameworks like React and Vue
• Supports CMS-driven workflows and composable architectures
• Reduces flickering and layout shifts for a smoother user experience

To learn more, read our documentation.