Sync BlueConic segments to ChatGPT Ads and send conversions back, with no custom pipeline.

You can now connect BlueConic to ChatGPT Ads from the plugin gallery. Sync a segment to a ChatGPT Ads custom audience, then include or exclude that audience on your campaigns in Ads Manager. Profiles join and leave the audience on each scheduled run as their segment membership changes. Match on email, phone, or Google Advertising ID.

The same connection exports Timeline events to the ChatGPT Ads Conversions API. Map orders, leads, checkouts, page views, or a custom event to ChatGPT Ads events. BlueConic normalizes and hashes identifiers on the server and handles the 7-day event window for you.

Benefits:

• Keeps ChatGPT Ads audiences in sync with your BlueConic segments
• Sends conversion events from Timeline data you already collect
• Shares only the identifiers you map, hashed on the BlueConic server
• Removes manual audience uploads and custom Conversions API scripts

To learn more, read our documentation.

Outcome measurement now reports email performance from Klaviyo and Mailchimp alongside your ad platforms.

Many Growth Plays run mainly through email, but email results lived in separate dashboards. Now Klaviyo flows and campaigns, and Mailchimp campaigns, report daily into outcome measurement. Map them to an outcome the same way you map ad campaigns. Email rows show delivered, unique opens, unique clicks, bounces, unsubscribes, conversions, and conversion value, plus open rate and click rate. Paid-media metrics like spend and ROAS show N/A on email rows instead of a misleading zero, so a cross-platform table compares like with like.

Benefits:

• Puts email results in the same view as paid media
• Removes manual export and reconciliation across platforms
• Compares channels on one normalized set of metrics
• Adds measurement to connections you already use for activation

Learn more: Email platforms | Email metrics

Bring Beehiiv subscription data into BlueConic and drive newsletter lists from your segments.

The new Beehiiv connection imports subscribers from the newsletter lists you choose, matched on email address. Map subscription status, tier, UTM parameters, open and click stats, tags, and custom fields onto profile properties. Values refresh on every run, and you can create profiles for subscribers BlueConic doesn't know yet.

It also works in the other direction. Export a BlueConic segment to Beehiiv to create or update subscriptions and add people to newsletter lists. When someone leaves the segment, the connection can unsubscribe them from the list it added them to.

Benefits:

• Adds newsletter engagement and subscription status to the unified profile
• Drives Beehiiv newsletter lists directly from BlueConic segments
• Replaces CSV exports and one-off API scripts with a scheduled connection
• Transforms values with data processors before import or export

To learn more, read our documentation.

Connecting BlueConic and Blueshift now takes less setup.

The Blueshift connection now uses Blueshift’s latest provisioning APIs to handle authentication between the two platforms. Setting up the connection is quicker, with fewer credentials to manage by hand. The Blueshift admin key stays on the BlueConic side and is never shared with you or written to logs.

✅ Benefits:

• Simplifies connecting BlueConic and Blueshift
• Reduces the credentials you manage yourself
• Keeps the Blueshift admin key secure on the BlueConic side

To learn more, read our documentation.

Imports can now update only the fields you map on existing Timeline events.

Until now, importing a Timeline event that already existed replaced the whole event. Any property missing from the file or payload was cleared. A new option on the Timeline import step, "Update existing Timeline events with mapped fields only," changes that. Turn it on, and BlueConic writes your mapped fields onto matching events and leaves everything else alone.

That means you can refresh an order status or a campaign field without resending every property. The option works in the S3, SFTP, Google Cloud Storage, Azure Blob Storage, Azure Data Lake, Google Drive, and HubSpot connections.

Benefits:

• Updates individual Timeline properties without losing stored values
• Removes the need to resend every property on every import
• Works across six file-based connections and HubSpot

To learn more, read our documentation.

The Visual Form listener can now write a Timeline event on form submit, using the fields you already selected.

Capturing form submissions as Timeline events used to mean setting up a separate Timeline Event Behavior listener and selecting the same form and fields again. Now the Visual Form listener does both. For each form, pick an existing Timeline event type and map the captured fields to event properties. When a visitor submits the form, the listener creates one Timeline event with those values, including your value-source and conversion settings.

Profile properties keep updating as visitors fill in fields, and forms without a Timeline event type work exactly as before. One listener now covers profile capture and event tracking, so you have less duplicate setup and one place to maintain it.

Benefits:

• Creates Timeline events from visually selected forms, no second listener needed
• Reuses the field list you already configured for profile capture
• Leaves existing Visual Form configurations unchanged

To learn more, read our documentation.

A new Yotpo connection syncs customer data both ways and awards loyalty points in real time.

Loyalty status and review data usually live in Yotpo, away from the profile you use for segments and activation. The new Yotpo connection imports Yotpo customers into BlueConic profiles, with points, VIP tier, referrals, and program opt-in, plus review aggregates like total reviews, average rating, last review, and sentiment. Match on email or external ID, and create new profile properties right from the mapping step.

Data flows the other way too. Export a BlueConic segment to Yotpo and map standard fields or your own custom properties, so Yotpo campaigns can use CDP attributes. A real-time goal awards Yotpo Loyalty points when a profile property changes or a Timeline event is added, so a completed survey or an in-store visit can earn points without a custom integration. Data processors work on import and export, and exports skip profiles that haven't changed.

Benefits:

• Turns loyalty tier and review sentiment into segment-ready profile properties
• Sends BlueConic attributes to Yotpo as customer properties
• Awards loyalty points in real time from behavior tracked in BlueConic
• Skips unchanged profiles on export to keep runs short

To learn more read our documentation.

The Snowflake connection now supports Azure Blob Storage for import and export staging.

If you run Snowflake on Azure, you had to stage import and export files through an AWS S3 bucket, even when all your data lived in Azure. Now the Snowflake connection supports Azure Blob Storage as an external storage option, next to S3 and Google Cloud Storage. You authenticate with a Microsoft Entra ID app registration: Tenant ID, Client ID, Client secret, storage account name, and container.

Your staging data stays inside your own Azure tenant. That removes the cross-cloud dependency and the S3 egress costs, and gives Azure the same staging setup S3 and Google Cloud Storage already had. Secure Data Sharing isn't affected, since it already supported Azure. Update the plugin through the Plugin Gallery to get started.

Benefits:

• Keeps staging data inside your own Azure tenant
• Removes the need for an AWS S3 bucket on Azure-based Snowflake setups
• Cuts cross-cloud egress costs

To learn more read our documentation.

A new Channable connection brings product data from your Channable feed into BlueConic.

If you manage product data in Channable, you no longer need a separate export step to get it into BlueConic. The new Channable connection imports products from your Channable feed, using standard product fields that follow the Google Shopping feed format.

Your product data in BlueConic stays aligned with the catalog you already maintain for your marketing channels. That means less manual upkeep and fresher product data for personalization.

Benefits:

• Imports products from Channable without a manual export
• Uses standard Google Shopping product fields, so mapping is predictable
• Keeps BlueConic product data aligned with your Channable catalog

To learn more, read our documentation.

Sync profiles and segments to Blueshift, trigger campaigns in real time, and bring engagement back to the Timeline.

The Blueshift connection links your BlueConic profiles with Blueshift messaging. Export profiles to Blueshift customers and keep Blueshift segments in sync with your BlueConic segments: profiles are added when they enter a segment and removed when they leave. Import Blueshift campaign activity, such as sends, opens, and clicks, onto profiles and the Timeline, and see Blueshift campaign performance in BlueConic campaign reporting.

A Trigger campaign goal runs an event-triggered or API-triggered Blueshift campaign for an individual profile when a profile property changes or a Timeline event is added, scoped to a segment you choose. Pick the campaign from a dropdown and, if you want, send extra profile and Timeline event values as personalization keys for the campaign template. Segments and consent stay in BlueConic; sends and journeys stay in Blueshift.

Benefits:

• Keeps Blueshift segments aligned with BlueConic segments automatically
• Triggers Blueshift campaigns in real time from BlueConic behavior
• Brings Blueshift sends, opens, and clicks onto the BlueConic Timeline
• Passes profile and event data into each campaign as personalization keys

To learn more, read our documentation.