Turn a website URL into a working AI product feed in minutes — no integrations or CSV uploads required.

Vwam now includes Product Feed Import, a new way to generate a product feed using only a website URL. Instead of requiring a Shopify connection, PIM integration, or manually prepared catalog file, teams can simply enter a storefront URL and let Vwam automatically discover and structure product data.

The import process scans ecommerce pages, extracts product information using AI, and generates a usable product collection for your shopping agent — in under two minutes. For smaller catalogs, Vwam imports the full product set. For larger sites, it intelligently selects a representative sample based on featured products, best sellers, new arrivals, and category coverage.

This update helps teams activate AI shopping experiences faster by eliminating manual product feed setup. Combined with the existing content and style ingestion capabilities, you can move from website URL to a more complete AI experience in just minutes.

Benefits:

• Launch AI shopping experiences using only a website URL
• Eliminate manual product feed setup and CSV preparation
• Enable marketers and ecommerce teams to self-serve product ingestion
• Generate representative product collections automatically with AI-powered scraping

To learn more, read our documentation.

Track how AI-driven conversations influence engagement, conversions, and revenue — directly in Google Analytics 4.

You can now connect VWAM to Google Analytics 4 (GA4), giving you full visibility into how users interact with your AI assistant and how those interactions impact business outcomes. This integration sends structured conversation events—like engagement, responses, and redirects—directly into GA4, so you can analyze AI performance alongside your existing analytics data. 

By bringing conversational data into your analytics ecosystem, marketers can better understand how AI contributes to metrics like conversion rate, revenue, and average order value. Whether embedded on your site or running as a standalone experience, this integration helps unify customer journeys and unlock more accurate attribution across channels. 

This makes it easier to move from interaction data to actionable insights—turning AI engagement into measurable growth within your Customer Growth Engine.

Benefits:
• Measure AI-driven engagement, conversion, and revenue in GA4
• Track key events like first interaction, conversation depth, and product clicks
• Build funnels and attribution models that include AI interactions
• Customize tracking at the chat level for campaigns and experiments

Learn more in the GA4 integration setup guide.

Conversational AI interactions now feed directly into unified customer profiles — turning every shopping conversation into structured, actionable first-party data.

Conversational AI has always been a strong conversion driver. Now, the insights generated during those conversations — declared preferences, intent signals, behavioral attributes — flow directly into the unified customer profile. The VWAM-CDP integration connects your conversational AI experiences to the CDP profile infrastructure in real time, with no separate mapping layer or duplicate data store required.

Once connected, brands can capture profile properties during live conversations and immediately activate them across any downstream channel — email personalization, ad targeting, or retargeting flows. Anonymous conversational data can later be merged with known profiles, so early intent signals are never lost. The result: every conversation becomes a data asset, not a one-time interaction.

Benefits:

• Turn conversational AI interactions into persistent, structured profile intelligence
• Activate conversation-captured attributes across the full marketing funnel — instantly
• Resolve anonymous conversational data into known profiles via CDP identity resolution
• Eliminate duplicate profile stores and integration overhead with a CDP-native architecture

To learn more, read our documentation.

VWAM evolves from a builder tool into an intelligent growth co-pilot — with AI-assisted building, interactive insights, and embedded brand safety.

Building and optimizing conversational AI experiences has historically required manual effort at every stage: configuration, analysis, iteration. The VWAM Agentic Suite changes that model entirely. A new set of AI-driven workflows now spans the full lifecycle — from building experiences to monitoring their performance and optimizing results continuously.

The suite includes four core capabilities: AI Insights surfaces what's happening inside conversations — themes, response quality, brand safety risks, and concrete recommendations. The Insights Agent lets users ask natural-language questions about performance and receive analysis directly. The AI Builder co-pilots experience creation through natural language, with real-time preview and coaching. And Brand Style Guide Ingestion embeds brand tone and constraints automatically from existing documentation. 

Benefits:

• Reduce time to launch with AI-assisted experience building and natural language configuration
• Surface actionable performance insights without manual dashboard analysis
• Monitor brand safety and off-topic drift proactively, not reactively
• Move from static reporting to interactive, AI-guided optimization workflows

To learn more, read our documentation

AI Insights | AI Builder | Brand Style Guide Ingestion

One-click Shopify connection syncs your entire product catalog into VWAM instantly — so brands can go live with conversational AI in minutes, not days.

Once authenticated, the full Shopify product catalog — including metadata like tags, categories, variants, reviews, and inventory levels — is available inside VWAM. All future Shopify updates are reflected automatically. Brands can select the Shopify feed to power their conversational experiences immediately, with no manual intervention required. Within the broader VWAM ecosystem, this real-time product sync combines with AI-driven recommendations and CDP profile activation to deliver a faster, more intelligent commerce experience.

Benefits:

• Launch a first conversational AI experience in minutes with automated product sync
• Eliminate ongoing feed maintenance with real-time Shopify inventory updates
• Improve recommendation accuracy with always-current product metadata
• Remove a common setup blocker from eCommerce deal cycles and customer onboarding

To learn more, read our documentation.