Start from your business goal — and let BlueConic guide you to launch.

Building use cases in BlueConic used to mean assembling components piece by piece, with no clear view of how they connected or whether they were working. Growth Plays change that. Instead of starting from data or tooling, marketers now start from an outcome — and the platform ties together data collection, segmentation, and activation into one cohesive, goal-driven workflow. The AI Canvas gives teams a real-time, visual map of every component in a use case, making it dramatically easier to configure, review, and explain what a play is doing and why.

The Growth Plays Launchpad provides access to a curated library of proven, best-practice templates built for e-commerce — covering key growth moments like cart abandonment recovery, first-purchase acceleration, and loyalty tier progression. Built-in measurement is woven into every play from day one, so teams don't just launch campaigns — they learn from them. Over time, AI agents will assist with configuration, surface optimization opportunities, and take on more of the execution within marketer-defined guardrails.

Benefits:

• Accelerates time to value with pre-built, outcome-driven templates
• Eliminates manual effort connecting data, segmentation, and activation workflows
• Provides a clear, end-to-end visual view of every use case through the AI Canvas
• Embeds measurement as a default, enabling continuous learning and proof of impact

To learn more, read our documentation.

Conversational AI interactions now feed directly into unified customer profiles — turning every shopping conversation into structured, actionable first-party data.

Conversational AI has always been a strong conversion driver. Now, the insights generated during those conversations — declared preferences, intent signals, behavioral attributes — flow directly into the unified customer profile. The VWAM-CDP integration connects your conversational AI experiences to the CDP profile infrastructure in real time, with no separate mapping layer or duplicate data store required.

Once connected, brands can capture profile properties during live conversations and immediately activate them across any downstream channel — email personalization, ad targeting, or retargeting flows. Anonymous conversational data can later be merged with known profiles, so early intent signals are never lost. The result: every conversation becomes a data asset, not a one-time interaction.

Benefits:

• Turn conversational AI interactions into persistent, structured profile intelligence
• Activate conversation-captured attributes across the full marketing funnel — instantly
• Resolve anonymous conversational data into known profiles via CDP identity resolution
• Eliminate duplicate profile stores and integration overhead with a CDP-native architecture

To learn more, read our documentation.

Your first-party data now goes further inside Google Ads — with stronger matching, fuller attribution, and a future-proof integration.

Customer Match has been a cornerstone of Google Ads activation in BlueConic. Marketers can now match audiences using a broader set of identity signals — including name and address combinations alongside email and phone — increasing match rates by up to approximately 30% according to Google's own estimates.

Beyond audience matching, the connection now supports both online and offline conversion events. Online conversions like form submissions and purchases can be sent directly to Google Ads using hashed first-party data. Offline conversions — in-store purchases, phone sales, POS transactions — can now be attributed back to digital campaigns for true full-funnel measurement. The entire integration has been migrated to Google's Data Manager API, ensuring reliability and alignment with Google's long-term platform direction.

Benefits:

• Increase audience match rates with expanded identity signals beyond email and phone
• Attribute in-store and offline revenue back to digital campaigns for full-funnel visibility
• Improve Google's bidding optimization with stronger, privacy-safe conversion signals
• Future-proof the integration through Google's Data Manager API architecture

To learn more, read our documentation.

The BlueConic login, password reset, and related authentication pages have a fresh new look. No functionality has changed.

Available to all customers over the coming weeks.

To learn more, read our documentation.

VWAM evolves from a builder tool into an intelligent growth co-pilot — with AI-assisted building, interactive insights, and embedded brand safety.

Building and optimizing conversational AI experiences has historically required manual effort at every stage: configuration, analysis, iteration. The VWAM Agentic Suite changes that model entirely. A new set of AI-driven workflows now spans the full lifecycle — from building experiences to monitoring their performance and optimizing results continuously.

The suite includes four core capabilities: AI Insights surfaces what's happening inside conversations — themes, response quality, brand safety risks, and concrete recommendations. The Insights Agent lets users ask natural-language questions about performance and receive analysis directly. The AI Builder co-pilots experience creation through natural language, with real-time preview and coaching. And Brand Style Guide Ingestion embeds brand tone and constraints automatically from existing documentation. 

Benefits:

• Reduce time to launch with AI-assisted experience building and natural language configuration
• Surface actionable performance insights without manual dashboard analysis
• Monitor brand safety and off-topic drift proactively, not reactively
• Move from static reporting to interactive, AI-guided optimization workflows

To learn more, read our documentation

AI Insights | AI Builder | Brand Style Guide Ingestion

Delta exports now process only the profiles that matter.

When exporting audiences to Salesforce Marketing Cloud, BlueConic previously evaluated all profiles on every delta run — even those with no relevant changes. For large customer databases, this created unnecessary processing overhead and slower export cycles. This update changes that behavior: delta exports now evaluate profiles based on the last modified date of the specific profile properties used in goal setup, rather than the profile's overall last modified date.

The result is a leaner, faster export process. Profiles are only included in a delta export if the properties that actually matter to the connection have changed since the last run. Full exports continue to work as before, and any change to the goal setup automatically triggers a full export to ensure nothing is missed.

Benefits:

• Reduce unnecessary profile processing in delta exports for faster, more efficient syncs
• Lower system resource consumption, particularly for large customer databases
• Ensure exports remain accurate — only profiles with relevant property changes are included
• Maintain full export reliability with automatic full runs triggered by goal setup changes

One-click Shopify connection syncs your entire product catalog into VWAM instantly — so brands can go live with conversational AI in minutes, not days.

Once authenticated, the full Shopify product catalog — including metadata like tags, categories, variants, reviews, and inventory levels — is available inside VWAM. All future Shopify updates are reflected automatically. Brands can select the Shopify feed to power their conversational experiences immediately, with no manual intervention required. Within the broader VWAM ecosystem, this real-time product sync combines with AI-driven recommendations and CDP profile activation to deliver a faster, more intelligent commerce experience.

Benefits:

• Launch a first conversational AI experience in minutes with automated product sync
• Eliminate ongoing feed maintenance with real-time Shopify inventory updates
• Improve recommendation accuracy with always-current product metadata
• Remove a common setup blocker from eCommerce deal cycles and customer onboarding

To learn more, read our documentation.

A fully compliant, stable Google Drive integration

The previous Google Drive connection experienced authentication instability due to incomplete Google verification and a custom file picker that didn't meet Google's platform requirements. Users encountered "unsafe app" warnings and were blocked from setting up new connections. Google Drive Connection v2 resolves this entirely.

The new version is built on Google's official Picker API, aligning with Google's verification and security standards. Authentication is now stable, compliant, and sustainable — removing a friction point that directly impacted customer usability and BlueConic's integration credibility.

Benefits:

• Restore reliable, authenticated access to Google Drive without unsafe-app warnings
• Align with Google's platform requirements for long-term integration stability
• Enable customers blocked by the previous version to set up connections immediately

To learn more, read our documentation.

Improved performance and support for custom recommendation models in Open-Time Email Recommendations.

Open-Time Email Recommendations are now more reliable at scale — and more flexible by design.

We’ve introduced performance enhancements and fixes to improve stability during high-concurrency email opens. Screenshot rendering issues have been significantly reduced, helping ensure recommendations load consistently when engagement spikes.

At the same time, teams can now bring their own recommendation models into Open-Time Email Recommendations. Custom models appear alongside existing algorithms, giving marketers more control over how products and content are selected — without changing their workflow.

We’ve also expanded image and template settings, including support for transparent PNGs and more flexible configuration options. That means recommendation blocks can better match brand guidelines while remaining easy to manage directly inside the platform.

Together, these updates strengthen open-time personalization — improving reliability, expanding intelligence, and accelerating activation inside the Customer Growth Engine.

Benefits:
• Improves reliability during high-volume email opens
• Enables use of custom recommendation models for deeper personalization
• Expands image and template flexibility to match brand requirements
• Reduces manual configuration and troubleshooting effort

To learn more, read our documentation.

Determine the right CTA, image, or offer at the moment an email is opened — not just when it’s sent.

Email is still one of the most powerful marketing channels — but most email content is locked in at send time. That means calls to action, images, and offers can quickly become outdated or misaligned with a customer’s latest behavior.

Now, marketers can use BlueConic Dialogues for open-time email personalization. When a recipient opens an email, BlueConic evaluates real-time profile data, business rules, and Next Best Action logic to determine which variant to show — dynamically. The platform can decide which CTA, image, or offer is most relevant at that exact moment.

Configure a Dialogue for the Email channel, define placements, and generate a snippet at the connection level to embed in their email template. When the email is opened, BlueConic selects the most relevant variant — independently of the ESP.

Benefits:
• Enables true open-time personalization based on real-time customer intelligence
• Applies Next Best Action logic directly within email
• Supports A/B and multivariate experimentation for CTAs and offers
• Works across ESPs with no dependency on a specific provider

To learn more, read our documentation.