Turn complex branching logic into simple, conversational creation.

The AI Builder Agent now supports branching logic — letting marketers design complex, personalized experiences simply by describing them. You can upload a PDF document or image file to describe the branching flow in your prompt, or generate it directly from the Builder map. You can even upload an image of the branching flow for the agent to execute.

Marketers can now build, test, and personalize in one conversational workflow — reducing manual setup, accelerating time-to-impact, and capturing richer personalization signals that fuel the Customer Growth Engine.

Benefits:

• Enables dynamic audience branching through natural language
• Reduces manual configuration and speeds up experience creation
• Deepens personalization and signal capture across every journey

To learn more, read our documentation.