The universal AI chat now explains Next Best Action decisions in plain language.

Ask "Why did jane@example.com see this Subscribe variant?" and the agent finds the profile and reads the recorded decisions. For each decision, it tells you which variant was chosen, which others were eligible, and whether the model went with its best prediction or explored to learn. It shows the predicted value per variant in terms of the model's goal, and which customer signals the model weighs most.

The agent separates what BlueConic recorded from its own interpretation. When something can't be explained, it says so and tells you why. That gives marketers a clear answer for stakeholders, and turns AI decisioning from a black box into something you can show.

Benefits:

• Explains individual decisions in seconds, without a data scientist
• Grounds every answer in the recorded decision for that customer
• Builds trust in automated decisioning with clear, honest limits
• Respects your existing profile and PII permissions

To learn more, read our documentation.