Determine the right CTA, image, or offer at the moment an email is opened — not just when it’s sent.

Email is still one of the most powerful marketing channels — but most email content is locked in at send time. That means calls to action, images, and offers can quickly become outdated or misaligned with a customer’s latest behavior.

Now, marketers can use BlueConic Dialogues for open-time email personalization. When a recipient opens an email, BlueConic evaluates real-time profile data, business rules, and Next Best Action logic to determine which variant to show — dynamically. The platform can decide which CTA, image, or offer is most relevant at that exact moment.

Configure a Dialogue for the Email channel, define placements, and generate a snippet at the connection level to embed in their email template. When the email is opened, BlueConic selects the most relevant variant — independently of the ESP.

Benefits:
• Enables true open-time personalization based on real-time customer intelligence
• Applies Next Best Action logic directly within email
• Supports A/B and multivariate experimentation for CTAs and offers
• Works across ESPs with no dependency on a specific provider

To learn more, read our documentation.