A new Yotpo connection syncs customer data both ways and awards loyalty points in real time.

Loyalty status and review data usually live in Yotpo, away from the profile you use for segments and activation. The new Yotpo connection imports Yotpo customers into BlueConic profiles, with points, VIP tier, referrals, and program opt-in, plus review aggregates like total reviews, average rating, last review, and sentiment. Match on email or external ID, and create new profile properties right from the mapping step.

Data flows the other way too. Export a BlueConic segment to Yotpo and map standard fields or your own custom properties, so Yotpo campaigns can use CDP attributes. A real-time goal awards Yotpo Loyalty points when a profile property changes or a Timeline event is added, so a completed survey or an in-store visit can earn points without a custom integration. Data processors work on import and export, and exports skip profiles that haven't changed.

Benefits:

• Turns loyalty tier and review sentiment into segment-ready profile properties
• Sends BlueConic attributes to Yotpo as customer properties
• Awards loyalty points in real time from behavior tracked in BlueConic
• Skips unchanged profiles on export to keep runs short

To learn more read our documentation.