Outcome Measurement now reports Dialogue engagement and attribution alongside your paid activation channels.

Dialogue views, unique views, clicks, and unique clicks show up in the platform breakdown on the Outcome detail screen, right next to your ad platforms. Dialogue clicks also count as a valid last-touch attribution touchpoint alongside Campaign Visits, so a Dialogue that closes the loop on a conversion gets credit for it.

BlueConic observed revenue is a cohort metric: it counts orders from any profile a Growth Play touched, and the same conversion can show up in more than one Growth Play. Last-touch attributed revenue assigns each conversion to exactly one Growth Play, whichever had the most recent qualifying touch. When a Dialogue is shared across multiple Growth Plays, its engagement metrics count everywhere it's used, but its clicks are excluded from last-touch attribution so a single conversion never gets claimed by more than one Growth Play.

Benefits:

• Adds Dialogue views, unique views, clicks, and unique clicks to the Outcome platform breakdown
• Counts Dialogue clicks as a last-touch attribution touchpoint, alongside Campaign Visits
• Keeps BlueConic-observed revenue and last-touch attributed revenue as clearly separated metrics
• Brings your owned channel into the same reporting view as paid media, no separate lookup required

To learn more, read our documentation.