Import Mailchimp engagement data faster and more efficiently with campaign-level reporting.

You can now enable campaign-based reporting when importing Mailchimp mail activity data in BlueConic. This new step appears automatically when mapping fields like emails received, opened, or clicked—giving you a more scalable way to bring engagement data into profiles.

Instead of relying on per-member activity lookups, BlueConic aggregates this data at the campaign level. This significantly improves import performance, especially for large audiences. You can also filter which campaigns to include, giving you more control over the data you bring in and how it supports downstream segmentation and activation.

Benefits:
• Speeds up data imports by using campaign-level aggregation
• Reduces load and improves performance for large datasets
• Enables filtering by specific Mailchimp campaigns
• Keeps engagement data ready for faster segmentation and activation

To learn more, read our documentation.