Move seamlessly between CDP and Experiences — no second login required.

The BlueConic CDP and Experiences (XP) platforms are powerful together, but operating them as separate systems with separate logins created unnecessary friction. Finding and launching experiences from within the CDP required context-switching that slowed execution. The CDP-XP Unified UI changes that. Users with a configured XP connection can now access Experiences directly from the CDP UI in a single click.

Existing XP users are automatically recognized and routed to Experiences immediately. New XP users are provisioned on first access — no manual setup required. And users can move freely between CDP and XP without reauthentication. This unified foundation enables true two-way CDP-XP integration and sets the stage for future workflows where experience creation, management, and optimization happen seamlessly within AI-driven canvases and growth plays.

Benefits:

• Eliminates friction from managing separate logins and disconnected platform workflows
• Accelerates execution by making Experiences immediately accessible from the CDP
• Exposes XP capabilities to CDP users who may not have discovered them otherwise
• Lays the foundation for future unified, AI-assisted growth workflows across CDP and XP

To learn more, read our documentation.