A new goal in the TikTok Ads Manager connection lets you send BlueConic profile and timeline event data directly to TikTok as offline events — powering more accurate attribution and smarter campaign optimization.

BlueConic's TikTok Ads Manager connection now includes a dedicated goal for exporting data to TikTok offline event sets via the Conversions API. When a customer completes a purchase or other key action tracked as a BlueConic timeline event, that data can be sent to TikTok to match against ad exposures — giving your campaigns a clearer signal of what's actually driving conversions.

Setup maps BlueConic timeline events directly to TikTok's event schema. Purchase events, product details, event channels, and timestamps are all configurable, and event IDs are supported for deduplication. The result is a tighter feedback loop between your first-party data and TikTok's optimization engine — without relying on pixel-only tracking.

Benefits:

• Connects BlueConic first-party data to TikTok offline events for more accurate conversion attribution
• Reduces reliance on pixel tracking by sending server-side event data via the Conversions API
• Maps BlueConic timeline events to TikTok's event schema with configurable field-level control
• Supports event ID deduplication to keep reporting clean across channels

To learn more, read our documentation.