Sync profiles and segments to Blueshift, trigger campaigns in real time, and bring engagement back to the Timeline.

The Blueshift connection links your BlueConic profiles with Blueshift messaging. Export profiles to Blueshift customers and keep Blueshift segments in sync with your BlueConic segments: profiles are added when they enter a segment and removed when they leave. Import Blueshift campaign activity, such as sends, opens, and clicks, onto profiles and the Timeline, and see Blueshift campaign performance in BlueConic campaign reporting.

A Trigger campaign goal runs an event-triggered or API-triggered Blueshift campaign for an individual profile when a profile property changes or a Timeline event is added, scoped to a segment you choose. Pick the campaign from a dropdown and, if you want, send extra profile and Timeline event values as personalization keys for the campaign template. Segments and consent stay in BlueConic; sends and journeys stay in Blueshift.

Benefits:

• Keeps Blueshift segments aligned with BlueConic segments automatically
• Triggers Blueshift campaigns in real time from BlueConic behavior
• Brings Blueshift sends, opens, and clicks onto the BlueConic Timeline
• Passes profile and event data into each campaign as personalization keys

To learn more, read our documentation.