Bloomreach and Contentstack are now native content sources inside the BlueConic headless dialogue editor.

More teams are moving to composable, headless architectures — separating content management from personalization and delivery. That separation creates a practical problem: when content lives in a CMS and personalization logic lives in BlueConic, marketers end up copying content IDs by hand, hard-coding references that break during site redesigns, or relying on developers to wire the two systems together.

BlueConic now ships native connections for both Bloomreach and Contentstack. Once configured, marketers can search and select CMS content directly inside the headless dialogue editor — the same picker experience already available for Contentful. The CMS stays the source of truth for content; BlueConic handles targeting, segmentation, and delivery logic. No middleware, no manual references, no developer dependency for day-to-day content selection.

Both connections install from the plugin gallery and authenticate through each platform's delivery API. Bloomreach supports folder-based document browsing via the Bloomreach Delivery API. Contentstack adds region selection, content type and publishing environment dropdowns, and typeahead entry search — all loaded dynamically after authentication, so marketers work from live CMS structure rather than static configuration.

Benefits:

• Browse and select live CMS entries inside BlueConic instead of maintaining hard-coded UIDs or URLs.
• Personalized experiences stay in sync with what's published in your CMS 
• Marketers configure and update headless dialogues without needing engineering support for day-to-day content selection.
• Bloomreach and Contentstack join Contentful as supported headless CMS connections, broadening support for the platforms enterprise and retail teams actually run.

To learn more, read our documentation.