2 years ago
Consent functionality added to Google Ads Customer Match Connection
Q3-2024 Release
To comply with updated Google Ads policies surrounding consent for profiles in the European Economic Area (EEA) and United Kingdom (UK), a new step was added to the export goal page of the BlueConic Google Ads Customer Match Connection with the option to attach a temporary consent status of GRANTED to all exported profiles. This allows you to avoid a disruption in targeted advertising while you set up and test the consent objectives you plan to link to your connection.