Understand the real revenue impact of your decisions — directly inside BlueConic.

Marketers can now report on conversion value across Dialogues and Next Best Actions, making it easier to connect engagement to measurable business outcomes. Updated Insight Plugins surface conversion value directly in the platform, so teams can analyze performance without exporting data or stitching together reports.

Several insights now also support Sum aggregation in addition to Average. This gives teams more flexibility when evaluating total impact over time — especially when measuring the cumulative value of NBA-driven decisions.

Together, these updates make it easier to connect engagement data to real business outcomes — so teams can prove impact and optimize with confidence.

Insights supporting conversion value

• Dialogues Graph Insight
• Variants Insight
• Dialogues Table Insight
• Variants Table Insight
• Dialogues vs Original Insight
• Dialogues KPI Insight
• Dialogue Effectiveness Insight

Insights supporting Sum aggregation

• Profile Value KPI Insight
• Profile Values Over Time Insight

Benefits:

• Quantify the monetary impact of dialogues and NBAs
• Measure total conversion value using Sum-based reporting
• Reduce manual analysis and external reporting
• Clearly communicate ROI to stakeholders

Some insights are already available via the Gallery, while others require a plugin update to access these enhancements.