Q1-2024 Release

Based on updated functionality and terminology in Google Analytics 4 (GA4), the old method of sending BlueConic data directly to Universal Analytics Dimensions is no longer applicable. Now, in the Google Analytics 4 Connection, BlueConic data is mapped and exported to custom event parameters. These event parameters can then be used within the Google Analytics 4 platform to create Dimensions, which are primarily used for reporting.

Note: In 2023, Google replaced Universal Analytics with GA4; as a result, the Universal Analytics Connection in BlueConic was deprecated.