Turn behavioral data into insight, segmentation, and activation — faster.

GenAI Rollups make it easy to create complex data aggregations from timeline and behavioral events using natural language. Simply describe what you need — like “show average order value for loyalty tier three” — and the system generates the underlying SQL automatically.

This accelerates configuration and expands what teams can do with their data — from advanced analytics and behavioral insights to audience segmentation and activation workflows — all without relying on engineering. Once configured, rollups run automatically for all relevant profiles, scaling analysis and activation across the Customer Growth Engine.

Benefits:
 • Builds rollups for behavioral and timeline data without SQL
 • Powers insights, segmentation, and activation in one workflow
 • Reduces technical dependencies and speeds up complex configuration

To learn more, read our documentation.