Your first-party data now goes further inside Google Ads — with stronger matching, fuller attribution, and a future-proof integration.

Customer Match has been a cornerstone of Google Ads activation in BlueConic. Marketers can now match audiences using a broader set of identity signals — including name and address combinations alongside email and phone — increasing match rates by up to approximately 30% according to Google's own estimates.

Beyond audience matching, the connection now supports both online and offline conversion events. Online conversions like form submissions and purchases can be sent directly to Google Ads using hashed first-party data. Offline conversions — in-store purchases, phone sales, POS transactions — can now be attributed back to digital campaigns for true full-funnel measurement. The entire integration has been migrated to Google's Data Manager API, ensuring reliability and alignment with Google's long-term platform direction.

Benefits:

• Increase audience match rates with expanded identity signals beyond email and phone
• Attribute in-store and offline revenue back to digital campaigns for full-funnel visibility
• Improve Google's bidding optimization with stronger, privacy-safe conversion signals
• Future-proof the integration through Google's Data Manager API architecture

To learn more, read our documentation.