Start from your business goal — and let BlueConic guide you to launch.

Building use cases in BlueConic used to mean assembling components piece by piece, with no clear view of how they connected or whether they were working. Growth Plays change that. Instead of starting from data or tooling, marketers now start from an outcome — and the platform ties together data collection, segmentation, and activation into one cohesive, goal-driven workflow. The AI Canvas gives teams a real-time, visual map of every component in a use case, making it dramatically easier to configure, review, and explain what a play is doing and why.

The Growth Plays Launchpad provides access to a curated library of proven, best-practice templates built for e-commerce — covering key growth moments like cart abandonment recovery, first-purchase acceleration, and loyalty tier progression. Built-in measurement is woven into every play from day one, so teams don't just launch campaigns — they learn from them. Over time, AI agents will assist with configuration, surface optimization opportunities, and take on more of the execution within marketer-defined guardrails.

Benefits:

• Accelerates time to value with pre-built, outcome-driven templates
• Eliminates manual effort connecting data, segmentation, and activation workflows
• Provides a clear, end-to-end visual view of every use case through the AI Canvas
• Embeds measurement as a default, enabling continuous learning and proof of impact

To learn more, read our documentation.