Turn a website URL into a working AI product feed in minutes — no integrations or CSV uploads required.

Vwam now includes Product Feed Import, a new way to generate a product feed using only a website URL. Instead of requiring a Shopify connection, PIM integration, or manually prepared catalog file, teams can simply enter a storefront URL and let Vwam automatically discover and structure product data.

The import process scans ecommerce pages, extracts product information using AI, and generates a usable product collection for your shopping agent — in under two minutes. For smaller catalogs, Vwam imports the full product set. For larger sites, it intelligently selects a representative sample based on featured products, best sellers, new arrivals, and category coverage.

This update helps teams activate AI shopping experiences faster by eliminating manual product feed setup. Combined with the existing content and style ingestion capabilities, you can move from website URL to a more complete AI experience in just minutes.

Benefits:

• Launch AI shopping experiences using only a website URL
• Eliminate manual product feed setup and CSV preparation
• Enable marketers and ecommerce teams to self-serve product ingestion
• Generate representative product collections automatically with AI-powered scraping

To learn more, read our documentation.