BlueConic now measures campaign conversions directly, independent of what your ad platform reports.

Platform-reported numbers only tell part of the story. Outcome Measurement now shows a second, BlueConic-observed set of conversions and revenue: figures BlueConic calculates itself by matching a profile's campaign visit to the order that followed it, using the Order event already on that profile. Available for Lookalike Audience Expansion and Intent-Based Media Targeting.

This gives marketers a read on campaign performance that doesn't depend on what Google Ads or Meta chooses to report, and it plugs straight into the outcome and campaign views teams already use to track growth plays. No new dashboard to learn, no export to reconcile.

Benefits:

• Surfaces revenue and ROAS your ad platform isn't reporting, straight inside the Outcomes tab
• Attributes conversions by campaign ID, so campaign renames don't disrupt tracking
• Adds a platform-reported, last-touch, and BlueConic-observed filter to the campaign breakdown table for side-by-side comparison
• Accelerates confidence in growth play performance without waiting on ad platform reporting

To learn more, read our documentation