First-Purchase Acceleration, First-Party Audience Building, Dormant Customer Reactivation, and Smart Replenishment & Upselling now report outcomes.

Four more Growth Plays now report into outcome measurement, each on the result it’s built to produce. First-Purchase Acceleration tracks first-time buyers and time to first purchase. First-Party Audience Building tracks new known profiles. Dormant Customer Reactivation tracks reactivation events and revenue from returning customers. Smart Replenishment & Upselling tracks conversion value. An order only counts when the play actually reached that profile, through a click on one of its dialogues or a visit from a linked campaign within the last 30 days.

Dialogues also get an attribution window. On the Why tab, count a conversion only if it happens within a set number of minutes, hours, or days after the visitor’s click, or after the view when view-through conversion is on. With no window set, Dialogue conversions work as before.

Benefits:

• Sets targets on first-time buyers, new known profiles, and reactivations
• Ties every counted result to a real touch from the play
• Reduces over-counting from late Dialogue conversions

Learn more: What counts for each growth play | Outcome measurement overview | Dialogues overview