State your goal once. The universal agent carries it from LaunchPad through setup, monitoring, and fixes.

Growth Plays used to involve several agents that each started from scratch. Now the Monitoring and Growth Advisor agents are part of the Universal agent. When you open a play from LaunchPad, the conversation already knows your goal, the recommended plays, and why you picked this one. One side-panel conversation covers the Canvas and Outcomes, and it stays when you switch tabs, reload, or come back later.

Setup starts from the goal. The agent suggests a primary metric, target, and period, then proposes the whole setup as one plain-language plan. Review the settings, approve once, and the agent does the steps. It checks your existing objects and real property values before recommending anything, and warns you when very few profiles have a value. Ask "how many" or "which" questions and you get exact counts, limited to what you're allowed to see. Ask for an analysis table, like "compare spend, conversions, and ROAS across platforms," and download it as CSV.

Benefits:

• Removes repeated goal-setting across LaunchPad, Canvas, and Outcomes
• Replaces step-by-step approvals with one plan you can inspect
• Reuses existing configuration instead of creating duplicates
• Answers performance and inventory questions without a spreadsheet

Learn more: Growth Play Agents | AI Canvas overview | Outcome measurement overview