Checking spend and results on TikTok, Snapchat, or X meant opening each platform and reconciling exports by hand. Now Outcome Measurement ingests daily campaign-level data from all three, next to Meta, Google Ads, and Pinterest. You get impressions, clicks, spend, reach, and platform-reported conversions and conversion value, with CTR, CPC, CPM, cost per conversion, and ROAS calculated the same way for every platform. Map your campaigns to Outcomes and each platform shows up in Outcome reporting and the platform breakdown.

The connection that exports your audience now also reports what the campaign did, in one model across every paid platform. You see which channel drives results for a Growth Play, and where to move budget, without switching dashboards.

Benefits:

• Adds TikTok Ads, Snapchat Ads, and X Ads to Outcome reporting
• Calculates CTR, CPC, CPM, cost per conversion, and ROAS the same way across platforms
• Removes manual exports and reconciliation between ad dashboards

To learn more read our documentation.