Manipulate, filter, and enrich data before it’s sent to external systems.

Webhook connections in BlueConic now support Data Processors, giving you more control over how data is prepared before it’s sent to an external endpoint. You can manipulate or filter data directly in the CDP, helping ensure that only relevant, well-structured data is shared.

This update supports common use cases such as formatting dates, hashing email addresses, encrypting request data, or determining whether a webhook should be called based on specific criteria. You can also make segment membership and timeline events available as inputs, allowing you to send more contextual and meaningful data to downstream systems.

By centralizing data preparation inside BlueConic, Data Processors reduce the need for custom logic outside the platform and help teams activate customer data faster. 

Benefits:

• Filter webhook execution based on profile-level criteria
• Prepare and protect data with formatting, hashing, and encryption
• Add richer context to outbound data using segment membership and timeline events
• Centralize data preparation inside the CDP to reduce downstream handling

To learn more, read our documentation.