Q4-2024 Release

As part of the rollout for Real-Time Sync for Snowflake, a new real-time import goal is now available in the Snowflake Connection, allowing you to retrieve data in real time from Snowflake and facilitate dynamic personalization and decisioning in BlueConic.

This new goal, labeled "Import data into BlueConic - Real time," consists of three steps (which are outlined in the Creating real-time import goals section of our Snowflake Connection article). 

Upon saving the goal, Snowflake data is imported automatically into BlueConic in real time. The profile will continue to house the properties and the continually updated property values put into place by this connection goal so you can use them in segmentation, decisioning, and personalization. You can also push this data to other marketing systems based on customer engagement.

Defining channels

Through a new "Channels" setting on the connection's Set up and run page, you can select specific channels on which you want the Snowflake real-time import to be active. This allows you to control where and how real-time data is utilized within your interactions.