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CDPPlatformenhancement
8 months ago

Real-time Next Best Offer - Model support in Recommendations

Deliver the best product or content offer—right when it matters most.

You can now plug your own machine-learning models directly into BlueConic Recommendations. This unlocks real-time “next best offer” capabilities across web, email, and other channels—no more exporting data, scoring externally, or re-importing results.

Data scientists can publish models to BlueConic from notebooks and associate them with content or product stores. Marketers can then apply those models in the UI, configure boosting, and activate them directly—available in:

  • Product Recommendations 
  • Content Recommendations 
  • Open-Time Email Recommendations (connection)

Benefits:
• Enables real-time, moment-of-need personalization
• Supports your own ML models directly in the BlueConic platform
• Eliminates external scoring loops and manual data flows
• Accelerates the handoff between data science and marketing teams

To learn more, read our documentation.