Export cleaner, ready-to-use data to Salesforce Marketing Cloud—without manual fixes.

You can now use export data processors when sending data from BlueConic to Salesforce Marketing Cloud. This enhancement adds a dedicated data processor step to the Salesforce Marketing Cloud export flow, giving teams more control over how data is prepared before it lands in SFMC.

Previously, date fields and other transformations required workarounds outside of BlueConic, often forcing teams to export values as text and fix formatting downstream. With data processors available during export, transformations happen natively in BlueConic—reducing manual effort and minimizing the risk of errors.

By bringing data processors into the Salesforce Marketing Cloud integration, teams can move faster from data to activation. This makes exports more flexible, supports more complex data sets, and helps accelerate value across the Customer Growth Engine.

Benefits:
• Eliminates manual date conversions and downstream transformations
• Enables cleaner, more reliable data exports to Salesforce Marketing Cloud
• Unlocks broader use of data processors in SFMC workflows
• Speeds up time-to-activation with fewer operational steps

To learn more, read our documentation.