Delta exports now process only the profiles that matter.

When exporting audiences to Salesforce Marketing Cloud, BlueConic previously evaluated all profiles on every delta run — even those with no relevant changes. For large customer databases, this created unnecessary processing overhead and slower export cycles. This update changes that behavior: delta exports now evaluate profiles based on the last modified date of the specific profile properties used in goal setup, rather than the profile's overall last modified date.

The result is a leaner, faster export process. Profiles are only included in a delta export if the properties that actually matter to the connection have changed since the last run. Full exports continue to work as before, and any change to the goal setup automatically triggers a full export to ensure nothing is missed.

Benefits:

• Reduce unnecessary profile processing in delta exports for faster, more efficient syncs
• Lower system resource consumption, particularly for large customer databases
• Ensure exports remain accurate — only profiles with relevant property changes are included
• Maintain full export reliability with automatic full runs triggered by goal setup changes