Cross-channel performance reporting is now built directly into BlueConic — no spreadsheets, no switching tabs, no waiting on agency reports.

Running growth plays across Meta and Google means your performance data lives in two places — neither of which knows anything about your BlueConic audiences. Outcome Measurement changes that. Each growth play now includes a built-in reporting dashboard that surfaces key metrics — CTR, conversions, ROAS, spend — pulled directly from your connected ad platforms, in the same place you configured the play.

You can set a target value and measurement window (monthly or quarterly) for your primary metric, so performance is always evaluated against the goal that matters to your business. No custom development. No BI tool required. The data pipeline runs automatically once your Meta or Google Ad Platform connections are active.

Benefits:

• Eliminates manual aggregation of performance data across Meta and Google Ads
• Surfaces CTR, ROAS, conversions, and spend inside the growth play that drives them
• Enables goal-setting with configurable target windows aligned to your business cadence
• Connects paid media performance to the first-party audiences powering each play,  without leaving BlueConic

To learn more, read our documentation.