Outcome measurement now reports email performance from Klaviyo and Mailchimp alongside your ad platforms.

Many Growth Plays run mainly through email, but email results lived in separate dashboards. Now Klaviyo flows and campaigns, and Mailchimp campaigns, report daily into outcome measurement. Map them to an outcome the same way you map ad campaigns. Email rows show delivered, unique opens, unique clicks, bounces, unsubscribes, conversions, and conversion value, plus open rate and click rate. Paid-media metrics like spend and ROAS show N/A on email rows instead of a misleading zero, so a cross-platform table compares like with like.

Benefits:

• Puts email results in the same view as paid media
• Removes manual export and reconciliation across platforms
• Compares channels on one normalized set of metrics
• Adds measurement to connections you already use for activation

Learn more: Email platforms | Email metrics