Bring household, account, and other group-level data into BlueConic—and activate it back to your warehouse.

BlueConic now supports Group import and export for both Snowflake Secure Data Sharing and Databricks connections. This means you can work with more than just individual profiles—bringing in and activating relationships like households, companies, or accounts directly from your data warehouse.

Groups allow you to model real-world relationships between profiles, with customizable types and properties. With this update, those structures can now flow seamlessly between BlueConic and your warehouse. This removes previous limitations and enables teams to fully represent and activate complex data models—without workarounds.

Benefits:
• Imports and exports group-level data for Snowflake and Databricks
• Supports complex relationships like households, companies, and accounts
• Enables fully customizable data models with group properties and types
• Removes blockers for enterprise adoption and advanced use cases

Learn more:
Snowflake Secure Data Sharing | Databricks Delta Sharing