Q4-2024 Release

To enable you to create and manage custom audiences in Amazon Ads directly from BlueConic, a new "Target region" setting was added to the Amazon Ads Connection (on the Set up and run page) to select the region where your Amazon Ads account operates. Two options are available for selection: Europe (EU) and North America (NA).

Additionally, within the export goal itself, a new step was included for selecting the country of origin for your exported custom audiences to comply with the privacy policies of Amazon Ads. You have the option of selecting the country of origin by using the dropdown menu or by selecting the BlueConic profile property where this information is stored.