Import exactly the data you need — and map it directly to profiles or groups.

You can now define a custom SQL query when importing data from Google BigQuery. Instead of selecting a full table, teams can write queries to retrieve only the records they need — whether that’s a historical load, daily incremental updates, or more complex joins.

Queries can be previewed before launch, and errors are surfaced instantly. That means faster validation, fewer failed runs, and more control over what flows into BlueConic.

We’ve also added support for group imports. BigQuery data can now be mapped directly to groups in the BlueConic data model — such as households or companies — using the same SQL flexibility.

Together these updates move teams  from warehouse to activation with fewer steps and less overhead. It’s a faster way to operationalize data inside your Customer Growth Engine.

Benefits:
• Import only the data you need with custom SQL queries
• Validate queries upfront with built-in preview and error handling
• Map BigQuery data directly to groups like households or companies
• Reduce connection run times and system load

To apply updates, go to the Plugins Gallery and install the latest version.